First Aiden® Hotel in Thailand to Debut in Central Bangkok
Bangkok – September 19, 2025 BWH® Hotels, a leading global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, is set to illuminate Bangkok’s hospitality scene with the signing of Aiden Surawong Bangkok, an avant-garde boutique hotel that will mark the debut of the edgy Aiden brand in Thailand.
Surawong is the cultural heart and soul of Bangkok, where exquisite architecture, a vibrant art scene and dynamic street life fuse together seamlessly in one of the city’s oldest districts. Located near the Chao Phraya River and inspired by asterism, Aiden Surawong Bangkok is an elegant sanctuary where global travelers can meet kindred spirits and feel connected to the soul of the city.
The Aiden experience brings together three pillars of connection: social hangouts, remote working spaces and wellness offerings. In Bangkok, these elements are woven together with a striking design concept that blends the luminosity of the celestial stars and the glamor of the Earth’s precious gemstones.
Seventy-seven guest rooms are havens of refined design, with organic textures and in-room amenities that reflect the essence of the local community. After an immersive day of exploration, like-minded explorers can share stories at the rooftop, with its effortlessly chic seating, stylish urban pool and skyline views. The lobby lounge offers a vibrant setting for cool cocktails and social interaction.
“Aiden is a new generation of hotels for smart, savvy, and well-informed travelers who crave complete convenience without sacrificing their sense of style. From a social hangout to moments of relaxation and Instragram-worthy spaces, this impressive hotel will give our guests the inspiration they need to continue their journey of discovery in Bangkok,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.
Aiden Surawong Bangkok is set to open its doors in December 2025, becoming the 14 th property for BWH Hotels in Bangkok, under eight of the group’s innovative, industry-leading brands. With more hotels in the pipeline, BWH Hotels will continue to welcome guests from all around the world to this captivating capital city.
To book your stay with BWH Hotels in Asia, please visit bestwesternasia.com and worldhotels.com.
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For media inquiries, kindly contact:
Wichaya Kongkaew (Mai) | Senior Regional Marketing Communications Manager | Asia
Email: wichaya.kongkaew@bwh.com
Sarina Osman (Lake) |Regional PR & Communications Manager | Asia
Email: sarina.osman@bwh.com
BWH Hotels
BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5 th Floor Gaysorn Centre, Gaysorn Village
999 Ploenchit Road | Lumpini | Pathumwan | Bangkok | 10330 | Thailand
Phone: +662.656.1260 | Fax +662.656.1252| bestwesternasia.com
About BWH® Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.