Dodo 4 Kids: What Your Business Gets, and Why It Matters
26 March 2026 - Travelling families are one of the most valuable guest segments in tourism. They book longer stays, seek out businesses that cater to their children, and return to places where they felt genuinely welcomed as a family. Dodo 4 Kids gives PATA member businesses a practical, free tool to serve them better.
What Your Business Receives
When you join the SUNx Climate Friendly Travel (CFT) Registry — free to join — your business unlocks immediate access to the full Dodo 4 Kids resource library, available to share with your guests however works best for you: via QR code at reception, through in-room tablets, in welcome packs, or as a direct link. The resources include:
Free online eBooks — illustrated adventure stories for children aged 5–12, set in real destinations including Malta, Mauritius, Bali, Uganda, and Ukraine. Each story follows Dodo and local children exploring their destination while discovering its climate challenges and the people working to protect it. New titles are in continuous development.
Downloadable activity sheets — printable and digital colouring pages, games, and challenges that extend the experience and give children something hands-on to engage with during their stay or journey.
A world map with climate facts — an engaging visual resource that introduces children to destinations around the globe, the environmental pressures they face, and what makes each one worth exploring and protecting.
Animated cartoon episodes — a library of short Dodo episodes covering ecological themes from ocean conservation to solar energy, available in English, French, and Spanish. Ideal for in-room screens or waiting areas.
All content is age-appropriate, peer-reviewed by SUNx Institute experts, and safe for children to use independently.
What It Does for Your Business
These are not passive resources that sit in a drawer. They give your team something concrete to offer families at check-in, on board, or at the start of a tour — a moment that sets the tone for the entire experience. Specifically, Dodo 4 Kids helps your business to:
Enhance the family guest experience with educational, entertaining content that parents actively welcome and children genuinely enjoy
Differentiate your offering in a competitive market where families increasingly choose businesses that reflect their values
Demonstrate your sustainability credentials in a tangible, visible way — not just through policy statements, but through what you put in your guests' hands
Join a global network of over 900 registered businesses committed to Climate Friendly Travel, strengthening your reputation within the industry and with your guests
Registration on the SUNx CFT Registry is free, and access to all Dodo 4 Kids resources follows through code access. There is no subscription, no licensing fee, and no operational complexity.
How to Get Started
PATA encourages all member businesses to register on the SUNx Climate Friendly Travel Registry and begin offering Dodo 4 Kids to their guests. Whether you are a hotel, resort, tour operator, airline, attraction, or transport provider, the resources are ready to use from the moment you join.
Register free at climatefriendly.travel | Explore the platform at dodo4kids.com