Featured on Skift: Hitit Oxygen Powers the Shift to Modern Airline Retailing

Turkey, 23 February 2026 - Skift has featured Hitit in its Skift Take section, highlighting the industry’s accelerating shift toward modern airline retailing. Framed as a structural transformation, the article underscores how airlines are moving beyond legacy systems toward more dynamic, offer and order based models.

At the center of this transition is Hitit Oxygen, presented as the world’s largest actively used implementation of this approach. In the interview, Hitit’s CEO Nevra Onursal Karaagac explains how retailing concepts long discussed across the industry are now being realized in live operations. The platform enables airlines to move away from traditional PNR and ticket-based structures toward a unified Offer and Order architecture.

The article also points to real-world deployment with Pegasus Airlines, demonstrating scalability and operational readiness. Hitit Oxygen ultimately enables airlines to deliver greater flexibility, personalization, and commercial agility in an increasingly competitive landscape.

To read the full article, please click here.