HBX Group and Traveloka Expand Strategic Partnership to Deepen APAC Supply and Accelerate Global Distribution
London, 26 February 2026 - HBX Group(HBX.SM), a leading B2B travel technology marketplace, hastoday announced an extension of its long‑standing partnership with Traveloka, Southeast Asia’s leading all-in-one travel platform, to further strengthen collaboration and broaden the distribution of high‑quality, locally contracted hotel content across the Asia‑Pacific region.
Under the expanded agreement, signed during HBX Group´s MarketHub Asia celebrated in Bali, Traveloka will integrate more than 40.000 hotels in APAC, with a strong focus on Indonesia, into HBX Group’s supply ecosystem. This evolution builds on several years of a successful commercial and connectivity relationship in which HBX Group supplied inventory to Traveloka.
By deepening the partnership in both directions, the companies aim to unlock additional growth, improve availability and competitiveness in priority APAC destinations, and deliver better results for partners and customers worldwide.
“This is about strengthening a proven partnership to accelerate mutual growth,” said Xabi Zabala, Chief Sourcing and Operations Officer “By integrating Traveloka’s extensive, locally contracted APAC portfolio into HBX Group’s platform, we expand our regional coverage, diversify our supply beyond traditional chains, and bring more competitive, relevant content to our customers globally.”
Tejveer Bedi Singh, VP of Commercial, Traveloka added: “Our partnership with HBX Group brings travellers closer to the heart of Asia‑Pacific. Powered by the robustness of Traveloka’s tech‑enabled, digital‑first platform, we ensure seamless integration and broader distribution with HBX Group, enabling more discovery, more choice, and more memorable journeys across APAC.”
The decision to expand the partnership comes at a moment of strong performance and strategic alignment. Over several years of collaboration, HBX Group and Traveloka have achieved steady volume growth, improved content coverage, and stronger conversion rates thanks to the availability of localized, directly contracted inventory.
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HBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.
HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.
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