Sustainability marketing is changing, and new EU rules could put your business's claims under greater scrutiny. Could your business or destination be breaking the rules without even knowing it?
Sustainable Travel International is hosting the webinar, “Green Claims, Red Flags: What You Can Say Under the New EU Rules.” This session will explore how the EmpCo Directive is changing tourism marketing, including which claims and labels pose legal risks, and what you can say instead.
Representatives from the European Commission who helped develop the new rules will break down what these changes mean for tourism. The session will also explore real-world marketing examples to show how businesses can put the rules into practice.
Join the conversation to learn how to avoid greenwashing while still sharing the good work your business is doing. Bring your questions and get answers directly from the people who know the rules best.
Date: November 12, 2026
Time: 10:30 AM ET / 4:30 PM CET