JTB Outbound Travel Report 2026 Now Available

Written By YTP-Associate PATA

Featured in the August 2026 edition of Tourism in Focus, the JTB Outbound Travel Report 2026 provides a comprehensive analysis of Japan's outbound travel market and the trends shaping its recovery and future development.

 
 

First published in 1988, this annual publication combines proprietary research, consumer surveys, and official statistics to deliver valuable insights into one of Asia's most influential source markets. The 2026 edition marks the 39th volume of the series.

The report highlights that Japan’s outbound traveler volume reached 14.73 million in 2025, representing a year-on-year increase of 13.3%, while remaining below pre-pandemic levels. It also examines key market drivers, changing traveler demographics, destination preferences, and emerging consumer values among younger generations.

For destinations, tourism organizations, airlines, hospitality businesses, and travel industry professionals seeking a deeper understanding of the Japanese outbound market, the JTB Outbound Travel Report 2026 offers valuable market intelligence and strategic insights.

Available now.

View and purchase the report

 © 2026 JTB Tourism Research & Consulting Co.

YTP-Associate PATA
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