Langjiu Brings the Spirit of Spring Festival To the United Nations Headquarters In NYC
New York, 5 February 2026 - On February 5, 2026, building on the momentum of its Spring Festival Gala, Langjiu further welcomed the Year of the Horse with an exclusive, invitation-only Spring Festival tasting dinner held at the Delegates Dining Room of the United Nations Headquarters in New York. Centered on the theme “Chinese New Year · Shared with the World,” the evening offered a refined culinary and cultural experience that brought tradition to life through taste and ritual.
Hosted in honor of the first anniversary of the Chinese Spring Festival’s inscription on UNESCO’s Intangible Cultural Heritage of Humanity, for about 50 distinguished guests, including diplomats, representatives of international organizations, cultural leaders, scholars, members of the global wine and spirits community, and members of the Pacific Asia Travel Association (PATA) New York Chapter Board.
With over 4,000 years of history, the Spring Festival represents renewal, unity, family, and harmony between humanity and nature. Langjiu’s presence at the United Nations underscored how these enduring cultural values continue to resonate worldwide—aligning seamlessly with global tourism, cultural exchange, and culinary diplomacy.
A Heritage Distillery with Global Prestige
n his address, Fu Rao, Vice Chairman of Langjiu Co., Ltd., described the United Nations dinner as a meaningful milestone in Langjiu’s global journey. He underscored the brand’s vision of positioning baijiu as a bridge between cultures, enabling international audiences to experience the spirit of Chinese New Year through flavor, craftsmanship, and shared moments at the table.
Tasting Tradition: Qinghua Lang, Honghua Lang & Hongyun Lang
Guests experienced Langjiu’s flagship expressions, each showcasing the sophistication of Chinese sauce-aroma baijiu.
Why It Matters for Travel & Gastronomy
This landmark gala highlighted how food and drink serve as powerful cultural ambassadors. Langjiu’s celebration at the United Nations not only honored a UNESCO-recognized tradition but also demonstrated how heritage spirits can elevate destination storytelling, culinary tourism, and cross-cultural dialogue.
For the global travel and gastronomy community, the evening was a vivid reminder: when tradition, craftsmanship, and culture come together, they create experiences that transcend borders—and invite the world to raise a glass in shared celebration.
