LuxGroup Named “Best Companies to Work for in Asia 2025” by HR Asia
LuxGroup Honored for the First Time with Asia’s Most Prestigious HR Award.
Ho Chi Minh, 14 August 2025 –LuxGroup www.luxgroup.vn has been officially recognized as one of the “Best Companies to Work for in Asia 2025” by HR Asia Magazine, the leading human resources publication in the region. The award ceremony took place at GEM Center, Ho Chi Minh City.
This marks LuxGroup’s debut on this prestigious list – a significant milestone in the group’s 20- year journey of growth. Founded with 100% Vietnamese private capital, LuxGroup has been a pioneer in luxury, human-centric, and sustainable tourism in Vietnam. The accolade comes at the perfect time to celebrate two decades of pursuing a people-first HR strategy, creating a happy and inspiring workplace, and fosterings sustainable growth.
LuxGroup Team Celebrates the “Best Place to Work” Award by HR Asia
LuxGroup’s Success with The 5P + 3P Model: Happiness Begins from Within
The HR Asia Awards are evaluated on the T.E.A.M. model, which focuses on three key pillars: Core (Corporate Strategy & Culture), Self (Individual Experience), and Group (Team Engagement). LuxGroup distinguished itself with its unique “5P + 3P” organizational development philosophy. The 5P framework – Purpose, Passion, People, Planet, Profit – reflects a balance between business goals and social responsibility, while the 3P framework – Place (Workplace), Partnership (Sustainable Collaboration), and Prosperity (Shared Success) – embraces pride, peace, and personal growth, highlighting the link between individual happiness and collective success. Guided by this philosophy, LuxGroup goes beyond business performance to nurture internal strength, foster well-being, and build lasting sustainable value for its people.
Excelling across all three HR Asia pillars, LuxGroup has reaffirmed its reputation as a human- centric organization – one that champions sustainable people development, inspires creativity, and places people at the heart of every decision.
Founder’s Perspective: “Happiness is a Daily Journey”
Speaking at the award ceremony, Dr. Pham Ha, Founder and Chairman of LuxGroup, said: “We have chosen happiness as our mission – not only for our customers, but first and foremost for our team members. At LuxGroup, everyone is encouraged to live their passion, feel inspired, be recognized, and grow. Happiness is not a destination; it is a daily journey – where Vietnamese values are shared through kind hearts and heartfelt service.”
LuxGroup Team Celebrates the “Best Place to Work” Award by HR Asia
20 Years – From Start-up to Multi-Million Dollar International Luxury Travel Group
Founded in 2005 with humble beginnings, LuxGroup has evolved into a pioneering ecosystem of tourism, culture, and art, featuring Lux Travel DMC – Vietnam’s first luxury tour operator and Travelife Certified in 2025 for its sustainable practices; Emperor Cruises, Heritage Cruises, and Amiral Cruises – boutique journeys that seamlessly blend art, heritage, and discovery across Ha Long Bay, Nha Trang, and Ho Chi Minh City; and Lux Hotels & Resorts, Secret, and Vi Viet Nam – plastic-free heritage-inspired hotels and restaurants that honor local culture, cuisine, and the arts, all together redefining luxury travel with authenticity, creativity, and sustainability at its core.
LuxGroup Team Joins Hands for Tree Planting Day
Each year, LuxGroup’s companies serve more than 100,000 high-end international travelers and have received over 30 prestigious awards, including World Travel Awards, World Cruise Awards, Travelife Certified, T&L Luxury Awards, WSHTA – and now HR Asia 2025.
LuxGroup prioritizes human capital development as a core strategy, allocating 5% of its annual profits to employee wellbeing programs, training, mentoring, and in-house initiatives aligned with ESG principles. Building on this foundation, the group continues to expand its “Happy Tourism – Sustainable Development – Art for Humanity” model, aiming for its 2045 vision to become a globally recognized brand.
About HR Asia Awards
The HR Asia Awards is one of the most respected accolades in the human resources industry, held across more than 16 countries including Singapore, Japan, South Korea, China, Malaysia, and Vietnam.
Dubbed the “Oscars of the HR world,” the award honors companies with outstanding HR strategies, positive workplace environments, and human-centric cultures that inspire change across the continent.