Sanya: New Year, New Beginning

China, 12 December, 2025 – With the expanding visa-free policy and a recovering inbound tourism market, Sanya is embracing the festive season as a key growth opportunity. The fourth quarter, aligning with Christmas and New Year celebrations worldwide, positions Sanya to attract more international visitors.

To enhance its appeal as a tropical coastal destination, Sanya Tourism Board has launched the “New Year, New Beginning” dual-festival campaign. This initiative combines digital outreach and immersive experiences to promote Sanya’s unique cultural offerings and warm holiday atmosphere.

The campaign operates both online and offline. Through partners like Klook and Trip.com, targeted promotions and festive content to engage global audiences. On the ground, the International Terminal of Sanya Phoenix International Airport serves as a welcoming hub from mid-December to early January. Visitors can enjoy holiday decorations, interactive activities, and gifts—creating a memorable first impression.

By blending digital engagement with real-world warmth, Sanya aims to strengthen its global tourism appeal and ensure every visitor feels the promise of a new beginning.