Travel in an era of constant crisis
Travel has rebounded, taking on a new shape.
Demand is holding strong, but expectations have shifted. Travellers now prioritise experience, flexibility and frictionless journeys.
That raises a different question: are you competing on price or on value that justifies spend?
See what’s driving growth right now in our latest travel report:
In-destination spending on experiences outpaces other categories
Mobile accounts for 39% of online travel bookings—seamless, digital journeys are expected
Intra-regional travel accelerates with double-digital global growth projected by 2030
Events and passion-led trips unlock higher-value demand
For hotels and online travel agencies, success now depends on how you position, package and deliver value across the entire journey.
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