Life Members

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PATA Life Membership is the Association’s highest honour, conferred upon an individual who has devoted at least 10 years of exceptional voluntary service to PATA and to the tourism industry. Representatives of PATA-member organisations are nominated by their peers to receive PATA Life Membership. The PATA Honours Committee judges each nomination on its own merits. A PATA Life Member is entitled to attend all Annual Conferences and enjoys the right to participate at Board meetings as an observer. If he or she is working in the industry as a representative of a PATA-member organisation, a PATA Life Member may also be appointed to the Board in the normal way.

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Mrs. Hutabarat is currently the President Director at Pantravel, Chairperson at Ayuberga, General Sales Agent for the Saudi Arabian Airlines, Chairperson at Intrareps, Commissioner Emeritus of Coca Cola Amatil Indonesia and Commissioner of PAN Maritime Wira Pawitra – Shipping Company.

Further she was President in the Indonesia–Australia Business Council (2004 – 2006) and the Asean Tourism Association (2009-2011). Today Elly is still a Board Member of PATA, and President both at the Association of Ticketing Agents in Indonesia (ASTINDO) and the Professional Certification Body-Air Transport Distribution Services and Agencies.


Basant Raj Mishra, the executive chairman of the Temple Tiger Group of Companies, is a well-known name in the travel trade community. Former chairman of the PATA Nepal Chapter, Secretary of PATA Nepal Chapter, Executive Member of PATA Nepal Chapter, Advisor of PATA Nepal Chapter and Founder Board of Nepal Association Tourism Board (NTB). Mr. Mishra is an energetic and visionary entrepreneur. A widely travelled entrepreneur, he also has been carrying out responsibilities as the Honorary Consul of the Republic of Chile to Nepal.

Mr. Mishra is a well-known person in the field of tourism and conservation, having a lot of experiences in the cultural, adventure and wildlife tourism. Till date, Mr. Mishra is very active, enthusiastic in promoting tourism and have served many National and International Board of Trustees. He is running his company very successfully for the last 34 years in Nepal and abroad. He received many national and international awards.

Soon Hwa has over 38 years of extensive experience in the Asia Pacific tourism and hospitality industry.

After a long and successful corporate career, he founded Asia Tourism Consulting to provide advisory and consulting services to commercial and not for profit enterprises.

Currently, he is consulting for a major development project in Yunnan to enhance two-way tourism between Yunnan and ASEAN in the One Belt, One Road initiative. As part of paying forward, he is providing pro-bono services in mentoring startups and university students in his alma mater besides serving in several social committees.

He started the Hertz Asia Pacific office in Singapore in 1993. As Vice President – Asia, he built a comprehensive regional network, reinforcing Hertz ‘s position as global market leader. He spent 3 years in Shanghai from 2007 to 2010 and opened the first 100% foreign owned car rental company in China.

After Hertz, as Regional Director – Asia Pacific, he helped Blacklane GmbH established the Singapore regional office and built a service network covering some 80 cities. Blacklane is a new tech professional chauffeur drive service provider offering rides in over 500 airports in some 250 cities in 50 countries globally.

Prior to Hertz, he was Regional Manager – South East Asia for Air New Zealand, GM Marketing of Mansfield Travel and Deputy GM Avis Singapore.

A Bachelor of Business Administration graduate of the National University of Singapore, he is also a Fellow of the Chartered Institute of Marketing UK and attended the Stanford Executive Program.

Soon Hwa’s long association with PATA dated back to 1996 and had served in various capacities over the years. Presently serving as Chairman of the PATA Singapore Chapter as well as Executive Board Member (non-voting). Recipient of PATA Award of Merit in 2008 and Life Member award in 2018.


Dato’ Haji Azizan Noordin is appointed as Chief Executive Officer of Langkawi Development Authority to oversee operation and management of Langkawi Development Authority with 3 strategic thrusts of tourism, investment and community development.

Dato’ Haji Azizan Noordin began his career in the tourism and hospitality industry with Tourist Development Corporation Malaysia, now known as Malaysia Tourism Promotion Board, as Tourist Officer in 1978.  He has since served in various leadership roles including heading the Tourism Malaysia overseas offices in Seoul, Korea, and Jeddah, Saudi Arabia.

Dato’ Azizan Noordin retired from Malaysia Tourism Promotion Board (Tourism Malaysia) when he was the Deputy Director General (Promotion). He was responsible for overseeing the operations of the organisation and the promotional efforts of all 44 Tourism Malaysia overseas offices. He led Tourism Malaysia sales missions overseas and has been a key speaker at many international tourism seminars and conferences.

After 40 years in the civil service, Dato’ Azizan is still dedicated to servicing the country and public.  His advancement from rank and file for the past 40 years had amassed a wealth of experience and knowledge that is indeed beneficial to the tourism industry.

He is a graduate of the MARA University Institute of Technology in Malaysia, and holds two Masters in Business Administration (MBA) from Oxford Learning Centre of Excellence and Institute of Technology in Australia.



Manoharn joined the Tourism Organization of Thailand in 1970 and first attended her first PATA annual meeting in Tokyo in 1973 and remained devoted as an excellent standing enthusiast member of PATA. For more than 40 years of voluntary service and to the tourism industry, she held a number of executive roles overseas and in Thailand.

Mahoharn, has developed a strong relationship among the Asia Pacific countries by promoting cross-cultural exchange. Her vision do to so has generated more equal opportunity recruitment of new members to join PATA. Now, she is the Chairperson of the Thai Show 2013 Company Limited, which subsequently support the PATA Thailand Chapter as a Premium Partner.

After her long and distinguished career with TAT Governor, she retired in 2009 and was immediately appointed to be an Advisor to the Board of Tourism Authority of Thailand, Advisor to the Board of the Thailand Convention and Exhibition Bureau (TCEB) and Board members of many government organisations. Manoharn has continued an exceptional administrative role in Thailand’s tourism, a top leading industry in the country that generates a significant contribution to Thailand’s GDP. She was able to exceed her dedication in promoting Thailand as a whole as well as her public service accomplishments in the Thai community. Her devotion helped implement tourism policy and marketing strategies for the country in efforts to enrich a way of life and as a result Manoharn’s hard word has benefited the economic growth of Thailand’s tourism industry and well being of the Thai people.


Bill Calderwood is an experienced senior tourism executive with over 30 years’ experience in running major organizations, and global networks, across the government, private and NGO sectors in the Asia Pacific region.

Having extensive experience in Australia and overseas in international inbound tourism, wholesaling, retail, marketing, regional development and strategic planning, he also has an established global network in the tourism industry, airlines and government sectors.

During 2011 he initiated the restructure of PATA as interim CEO of the Pacific Asia Travel Association (PATA) as well as being Chairman of Tourism Tropical North Queensland.  His extensive career has seen him lead as CEO, major travel retail, wholesale and tourism attractions throughout the Asian Pacific region, including Contiki Holidays, Traveland, and Skyrail, as well as heading up TTNQ, a major regional tourism organisation in Australia.

Significantly he has extensive experience in international tourism management from his time at Tourism Australia where he was responsible for the global operations controlling 13 international offices.  His extensive experience and contacts in the ASEAN region provided him the opportunity to interact at senior government levels across the region.

As the founder of The Ayre Group Consulting, he has consulted internationally to various federal, state and regional government bodies, and private companies, on tourism strategic development, association management and economic development, and is recognized for his ability to deliver relevant insights that comes from his considerable on the ground practical experience.

He has also served on various government review committees, and tourism boards including PATA; ATEC; QTIC; Sustainable Tourism, ATDW, ASCOT, and various private companies, as well as being a speaker at many international tourism conferences and a government delegate to ASEAN tourism forums.


Luzi Matzig was born in St. Gallen, Switzerland and graduated from the Verkehrsschule St. Gallen, Switzerland with a major in Transportation.

He started his career working for Swissair ground operations in Zurich, Switzerland followed by postings in London, U.K., and then in Berne, Switzerland. He moved to Thailand in 1971, and worked for Diethelm Travel in Bangkok, where he served as General Manager and was later on promoted to Group Managing Director with responsibility for operations in Cambodia, Laos, Malaysia, Myanmar, Vietnam and Yunnan/China.

He started his own company, Asian Trails Ltd., in September 1999 and currently holds the position of CEO.  The Asian Trails Group has 33 offices with 600-plus staff in Thailand, Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam.

Aside from managing Asian Trails, Luzi is also involved in various ventures in the cruise and hotel industry, namely Cruise Asia Ltd., operating 3- and 6-night river cruises on the RV River Kwai (10 cabins) in Kanchanaburi, Thailand; the Paradise Ko Yao Boutique Resort and Spa on Yao Noi island near Phuket, Thailand; the Legend Chiang Rai Boutique Resort and Spa in Chiang Rai, North Thailand; and the SUNSET HOUSE, a 4-bedroom villa in Luang Prabang, Laos, located on the Mekong River.

Luzi is an avid aviation enthusiast.  He has also ventured in establishing VIP Jets Ltd., operating executive air transport by a Cessna Citation Mustang C-510 twin-jet to destinations anywhere in Asia.


Mr Deeson has had over 30 years experience in the management and marketing of hotels and resorts with major international hotel chains.  After studying Hotel Management in the United Kingdom, Brian worked with Hilton International in London, Hong Kong and Bangkok before joining Hyatt International (Hyatt) in 1971.

With Hyatt, Mr Deeson held the positions of General Manager in Sydney and Manila.  After assisting in the Group’s expansion in Asia, he moved to Hyatt’s headquarters in Chicago as Vice President Sales and Marketing in 1979 where he was responsible for the establishment of Hyatt’s worldwide sales and marketing organisation.  In 1982, he become Area Director for Thailand, India and Malaysia and in 1985, assumed the position of Area Director of the Middle East and North Africa.

In 1987, Mr Deeson left Hyatt and set up Radisson Hotels Pty Ltd in Sydney where he was responsible for Radisson’s major expansion in Australia and Asia.  In 1989, he moved to Hong Kong to set up Century International Hotels (CIH) and was responsible for the overall corporate management and operation of the company.  Under his leadership, CIH’s expanded rapidly with the development of new properties throughout Asia.

Mr Deeson joined Accor as Senior Vice President in September 2002 after having completed the sale of CIH to Accor which he primarily handled the Accor’s development activities for South and South East Asia.

The founding chairman of the Sydney Convention and Visitors’ Bureau, Mr Deeson was also a member of the Tourism Task Force set up by the Hong Kong Government and a member of the Tourism Strategy Group set up by Hong Kong’s Tourism Commissioner in July 1999 to establish new directions for Hong Kong’s tourism.

Mr Deeson served as Secretary/Treasurer of PATA in 2003-2005, Chairman of PATA in 2007-2008.  He was Chairman of the Hong Kong Chapter of PATA and served on the PATA Board of Directors and several committees.

Mr Brian Deeson lives in Sydney, Australia.


Mrs Henderson has been a travel consultant for 32 years and attended her very first PATA Annual Conference in 1975. She was PATA Hawaii Chapter Chair since 2004.  In 1992 Mrs. Henderson set up a partial scholarship grant in memory of her late husband Jerome A Keller, and offer to individuals from PATA-member organisation to attend the Executive Development Institute for Tourism programme at the University of Hawaii.

Mrs Henderson served PATA on its Board of Directors, Industry Council, Marketing Committee, Executive Committee and as Chair of the 50th Anniversary Conference Programme Committee.

She is now Chairperson of Honours Committee and a trustee of the Board of PATA Foundation.  She coordinates the Chuck Gee’s Gallery of Legends Plaque event coming up in 2015.



Editor & Publisher
Travel Press-Korea

JP Sho, Editor & Publisher of TRAVEL PRESS-Korea, Korea’s No. 1 travel journal since 1980 and
JP Sho attended (start) PATA since 1971 (PATA Travel Mart in Manila) and Industry Council Member and Vice President of Industry Council (Jeju, Korea PATA Conference), PATA Executive Member, Vice Chairman of Honours Committee (Present) and Life Member(since 2009, only one member in Korea).

JP Sho received “PATA Travel Journalism Award(2008)”, “PATA Excellent Media Award(1984)” and “PATA Gold Award(1988).

JP Sho also received “Presidential (Republic of Korea) Medal Award(2008)” and “Best Korean Travel Journaist Award(2009) from Mayor of  Metropolytan Government City of Seoul.

JP Sho, twice(1995 & 2004) Past President of SKAL International Seoul and Vice President – East Asia of SKAL Asia.

Mrs. Wilson has been involved in the hospitality and tourism industry for more than 30 years and has been an active member of PATA since 1986. She is a great believer in giving back to the industry and says her passion for the industry is her driving force. At PATA chapter level Mrs. Wilson was the Chair of the Western Australia Chapter during the 1990s. In 1999, Mrs. Wilson was made Life Member of the Chapter. She has sat on both the PATA Pacific Division Steering Committee and the PATA Industry Council since 1991, and has been a Member of the Board since 1999.  Apart from her PATA commitments, Mrs. Wilson involved in several other Australian and international travel associations and advisory committees.  Mrs. Wilson was General Manager of Swan Gold Tours and Managing Partner of Wandoo Hills Retreat, both Western Australian businesses.

Immediately after his graduation from Keio University, Tokyo in 1969, he joined Japan Airlines Tokyo Head Office, stationed in NYC, Geneva, Osaka, London, Zurich, served at various managerial positions such as Head of Tariff, and mainly represented JAL at IATA, AAPA, Chamber of Commerce and Industry, Keidanren or Japanese Employers Federation as the Chief Industry Affairs Officer of JAL.Mr. Ishikure also represented Airlines Industry coordinating and implementing standards such as e-Tickets, and regulatory policies such as Competition regulation of European Community, as the Chairman of AeroPolitical committee of IATA.Getting involved with PATA activities in mid 80s, served as  a Board member of PATA Japan Chapter and also PATA headquarters.  Mr. Ishikure was Chairman of Carriers Committee.
In 2003 he was elected as a Chairman of PATA-Japan Chapter.  He served as Chairman of PATA in 2005-2006.  He also served as a member of various committees including Nominating Committee and Honours Committee.After resigning from JAL Board, he lectures at several universities as the Visiting Professor, and serves as a Board member of several organizations such as Japan Federation of International Tourism and Japan Lacrosse Association.Also serves as advisor and auditor for several corporations, but all on voluntary basis. And became the first Chairman of the newly created Supervisory Board-Finance of PATA.  Mr. Ishikure is a trustee of the Board of PATA Foundation since 2006.


Mr. Paulon commenced his career with Westin Hotels & Resorts in 1966. He quickly rose through the ranks and by 1990 was Westin’s Senior Vice President Asia/Pacific, based in Hong Kong. Mr. Paulon’s six years with Holiday Inn Worldwide culminated in his taking on the Hong Kong-based role of President & Managing Director of the firm’s Asia Pacific operations. From 1998-2002, Mr. Paulon worked with Regal Hotels International Holdings and Century International Hotels in executive and consultancy roles. Since 2002, he has done hotel consultancy work with the Hong Kong-based firm Wong & Ouyang.

Mr. Paulon served as the Secretary/Treasurer of PATA in 2005-2007, and Chairman of PATA Foundation Board of Trustees in 2003-2007.

Kevin Murphy is the President & CEO of Asiawide Hospitality Solutions (AHS), continuing to head a team of highly experienced hospitality professional advisors that provide informed guidance to existing and new hotel owners and hospitality investors for their hotel real estate interests worldwide. AHS assists both international and Asian based owners with effective and strategic hospitality investment planning, acquisition and asset management and the securing of improved profitability within their existing hospitality portfolios in Asia and elsewhere.

Kevin served as the Senior Vice President – Development in the original creation of Langham Hotels International, the luxury hotel brand subsidiary of Hong Kong’s publicly listed Great Eagle Holdings where he led their hotel portfolio investment, brand building and operating expansion for 11 years from September 1995 to early 2006 following a widely experienced previous 28 year career in other international hotels spanning 5 continents.

Kevin brought his unique international perspective and worldwide hotel experience to the growth of that latter company’s billion-dollar hotel investment portfolio. He was an integral part of the team that launched its own Langham Hotels luxury operating brand in 2003 accompanied by the successful return of management of their wholly owned portfolio to the new operating company in the period 2003-2006.

His industry knowledge and other group experience makes his perspective on future Hotel Investment needs particularly relevant to hotel investors and portfolio owners. His team helps with the interpretation of current hospitality trends throughout the world with an emphasis on Asia and acts also in guidance to some of those government authorities charged with planning for such infrastructure growth more competently and competitively.

Prior to Great Eagle Holdings, Kevin’s international career included other senior hospitality roles, both unit and corporate, in the areas of Operations & Development as well as Marketing & Sales with Hilton International and Le Meridien Hotels in the U.S.A., East Africa, the UAE and Asia Pacific regions and with Southern Sun Hotels and South African Breweries Groups in Southern Africa. His past personal experience extends to direct responsibilities and involvement in over 263 hotel projects to date.

Active in industry and community affairs throughout his career, he currently serves as the Ambassador in Asia for members of the Institute of Hospitality, is also a member of the International Society of Hospitality Consultants & the Australian Institute of Company Directors and is a past board member of the original Green Globe Asia Pacific.

He has previously served on the Executive Board of the Pacific Asia Travel Association (PATA), an organization that combines Government, Carriers and Industry within the Tourism field across the region, as the Chairman of their first Hospitality Committee.

A member of PATA since 1984, Kevin was awarded the PATA Order of Merit in 2003, their Chairman’s Award in 2006 and in 2008, PATA Honorary Life Membership for his continued contributions in past roles to the association’s members and in the growth of responsible and sustainable tourism in the Asia Pacific region.


Cambridge School Certificate (1957)
Diploma in Tourism Studies Bournemouth College of Technology, United Kingdom (1973)
Group Training Course in Tourism in Japan under the Colombo Plan
Training Course in Court Procedures, Police College, Malaysia

Began a career in the Malaysian Government service in 1959 following appointment as a Cooperative Officer, Ministry of Agriculture and Cooperatives, Malaysia.
In 1967, joined the former Department of Tourism as a Senior Tourist Officer.

In August 1972, appointed as Director in the Tourist Development Corporation of Malaysia and served in various capabilities as follows:

  • From 1972 – 1973, as Director of Administration, Finance and General Services, was responsible for the Corporation’s overall administration, personnel and financial management;
  • From 1974 – 1977, as Director of Enforcement and Facilitation, was instrumental in forging strong linkages with the private sector and in instituting and enforcing a number of legislative measures governing the industry; and
  • From 1978 – 1979, as Director of Marketing, responsible of spearheading the Corporation’s effort in enhancing Malaysia’s visibility as a tourist destination.

In 1979, promoted to Deputy Director General to oversee Marketing, International Relations & Conventions and Enforcement & Facilitation.

  • In December 1988, seconded to serve as the first Executive Director, ASEAN Tourism Information Centre until March 1994.
  • From April 1994 – April 1995, joined City Television Sdn. Bhd., as Chief Executive and assigned to set up Malaysia’s second private television broadcasting station i.e. Metrovision
  • Retired from the government service in 1993, but later recalled by the Malaysian Government to be the Director-General and subsequently as Chairman of Tourism Malaysia.

During tenure of office in Tourism Malaysia, also served as member of:

  • PATA Marketing Authority (1983)
  • Chairman, Asean Task Force on Marketing (1984)
  • PATA Conference Planning Committee (1985)
  • PATA Board of Directors’ (1985 – 1988)
  • PATA Management Committee (1986 – 1987)
  • Malaysia – Singapore Tourism Council (1985 – 1988).



João Manuel Costa Antunes, a civil engineer, has eventually found his way into tourism with enthusiasm and versatility.

Born in Lisbon, Portugal and earned his civil engineering degree from the Lisbon Technical Institute, he has become a veteran in serving the Macau community since 1983. He was appointed the Director of Macau Government Tourist Office in April 1988 leading a dynamic team of tourism professionals. Under his leadership, tourism in Macau has taken off and continues to flourish.

In December 1999, João accomplished a momentous event for Macau when he was given the unique opportunity to organize the official Handover Ceremony of Macau SAR as the Coordinator of the Handover Ceremony Coordination Office.   During his public tenure, he also held other posts such as Coordinator of Macau Grand Prix, member of Culture Consultation Council, member of Tourism Development Advisory Commission and Coordinator of Tourism Crisis Management Office in Macau.

João is also heavily participating in a lot of cultural and tourism-related organizations and associations. He was president of EATA (East Asia Travel Association) from 1991-92 and 1997-98 and he is currently a life member of PATA (Pacific Asia Travel Association). He was the Chairman 2012-2014 of PATA, member of the Board of Directors as well as and Vice-Chairman of PATA Macau Chapter.

In 2010, João was awarded the “Tourism Merit” by the Government of the Macau Special Administrative Region in recognition of his contribution to the development of the stable growth of Macau’s tourism industry.



shirin walji x150

Mrs. Shirin Walji Chairperson Walji’s Family of Businesses is motivation for those who are in the tourism business specially in Pakistan. Until today she is fully involved with establishing organizing developing and managing Walji’s group of Companies. Today Walji’s has an unmatched name due to the dynamic leadership of Mrs. Shirin Walji. We feel proud of her achievements.

  1. Founder member PATA Pakistan Chapter
    Chairperson PATA Pakistan Chapter 1984 – 85 -86
  2. Board director on PATA Board of Directors 1992 -93 – 94
    96 – 97/ Reappointed for two years 1998 – 99
  3. Member PATA Asia Division Steering Committee 1992
  4. PATA industry Council – Member at large 1992 – 93 – 94 – 95 – 96
  5. 97 – 98 – 99
    World Association of Travel Agents – First Pakistani – Governor
  6. Southern Asia 1990 – 96
    President Rawalpindi/Islamabad Skal Club 1986 – 93
    President Rotary Club Islamabad Cosmopolitan 1994 – 95
    Recipient of PATA International Award of Merit for Promotion of Tourism in Asia Pacific, 1996
    Recipient of PATA Life Member Award for Tourism and dedication of keeping Pakistan on the Tourism map. The highest PATA Awrad and 1st Women recipient in PATA’s history.
    Recipient of Tamgha – e – Imtiaz a civilian award (medal of excellence) in 2007 from the President of Pakistan. This medal is the 4th highest honour for military and civilians in Pakistan.

Not only Walji’s, but the whole nation is proud to have such a dynamic and dedicated personality in our country, one who has devoted her whole life for the development & promotion of the Pakistan tourism.

Terry has been involved in the airline and tourism business throughout his career. In the airline business, he served in a variety of senior positions and was Senior Vice President for Sales and Marketing for Canadian Airlines.He has also been active in tourism development having served as Chairman of the Pacific Asia Travel Association and as President & CEO of the Canadian Tourism Commission. Through his consulting company, T. & T.G. (S.A.) Consulting Limited, Terry continues his involvement in the airline, travel and tourism industry.  He was Chairman of PATA in 1998-1999.  He served as Chairman of PATA Foundation Board of Trustees in 2008-201


Joe Mcinerney x150

Joseph A. McInerney, CHA, is the president & CEO of McInerney Hospitality International LLC, an international hospitality consulting practice. Currently he is advisor or a board member to six companies. He is leading a training project in the Republic of Georgia for the World Bank, and has written a book, “Change, Is Now the Status Quo”. McInerney is emeritus president and chief executive officer of American Hotel & Lodging Association, the largest trade association representing the U.S. lodging industry.

He has over 50 years of experience in the hospitality industry in both the for profit and not for profit sectors as president or CEO of ITT Sheraton’s Franchise Division, Hawthorn Suites, Forte Hotels, the Pacific Asia Travel Association, and the American Hotel & Lodging Association, it provides him with a global prospective and a greater understanding of the various business models as well as the cultural diversity sensitivities throughout the world.

Throughout his career, McInerney has been a change agent – growing brands, creating earning streams, increasing profits, enhancing brand image, and significantly improving employee morale at the companies and associations he managed.

A United States Army veteran, an honor graduate of Boston College, McInerney has been recognized with many industry awards throughout his career.


Jon Hutchison x150

Mr Jonathan Hutchison draws on more than 30 years experience in the tourism and aviation industries gained through leadership in some of the country’s top tourism and travel organisations.


Business Events Sydney – 1997 to June 2011

Business Events Sydney (BESydney) is a public/private joint venture company formed in 1969 to compete for and secure International congresses, conventions, exhibitions and corporate events for Sydney.

Under Jon Hutchison’s stewardship BESydney has achieved the following major milestones:

  • Positioned Sydney in the world’s top 5 congress and convention cities, according to the International Congress and Convention Association (ICCA), the official record of congress city performance. Returned Sydney to the world’s top 10 congress and convention cities in 2010, from 27th in 2009.

In 2000, as Chairman of the Australian Association of Convention Bureaux (AACB), Jon Hutchison drove the creation of ‘Team Australia’, a significant collaborative agreement between the 14 convention bureaux of Australia and Tourism Australia, which has led to a stronger more consistent marketing and profiling program for Australia, in all major world markets.

Managing Director – Tourism Australia (Australian Tourist Commission )– 1992 to 1996

Jon Hutchison held the position of Managing Director of the Australian Tourist Commission (ATC) from 1992 to 1996.

During his tenure the ATC achieved the following:

  • Led the development of the highly successful Brand Australia campaigns which, for the first time brought consistency to the way Australia was presented throughout the world. Brand Australia received more than 30 industry awards and led to Jon Hutchison being named Person of the Year for the Pacific Region by US Travel Agent magazine.
  • Jon Hutchison also led the formation of Partnership Australia, which for the first time brought all Australian states and territories together in an agreement with the ATC to present Australia globally in a more consistent and better-coordinated manner. Partnership Australia significantly lifted Australia’s global tourism profile during the 90’s.

At the request of the government, Jon Hutchison led the creation of the Olympic tourism development plan which ensured that post-Olympic tourism was designated to be the most important outcome of the games.

Jon Hutchison was honoured with the Federal Tourism Minister’s Special Award in 1996 for his outstanding contribution to Australian tourism development.

Ansett Transport Industries – 1971 to 1992

Prior to joining the ATC, Jon Hutchison was State Manager for NSW for Ansett Airlines. Three years later he was appointed General Manager of Air NSW, a wholly owned regional Airline. This Airline was later renamed Ansett Express Airlines, which in 1991/92 was the fastest growing passenger airline in Australia, expanding to feed Ansett Airlines inter capital city services and provide shuttle services between high-density non-trunk routes.


Senior consultant- Lend Lease Consortium bidding to rebuild the Darling Harbour Convention, Exhibition, and Entertainment Precinct in Sydney.

The bid was successful, and the new precinct will be Sydney’s largest and most important creative hub when completed in 2016.

Other Achievements

Jon Hutchison’s national and international reputation was reflected in his appointment to oversee the creation of a National tourism blueprint for Australia to provide the basis for the Federal Government’s 10 year National Tourism Plan, through to 2007.

In 1997/8 Jon Hutchison was elected Chairman of the Pacific Asia Travel Association (PATA) – at the time, the largest tourism membership organisation in the world.

Later he received PATA life membership and was awarded the PATA Chairman’s award

Jon Hutchison was awarded the NSW Minister of Tourism and Sport and Recreation 2003 Certificate of Appreciation for Services to NSW Tourism.

During the 2005/2006 financial year, Jon was appointed Chairman of the Board of Directors for the Destination Marketing Association International (DMAI) based in Washington DC and was the first non-American to Chair the organisation in its 90-year history.

In 2006, Jon Hutchison was appointed a Member of the Order of Australia for his service to tourism and business through promoting Australia as a travel destination, and in leadership and advisory roles with industry Organisations.

In May 2011 Jon Hutchison was honoured with an academy award as 2011 Global Leader, at the world’s meetings and incentive industry’s premier event, IMEX in Frankfurt, Germany.

This was followed by recognition at the NSW Tourism awards in November 2011 with a Gold award for his Outstanding Contribution to Tourism by an individual.

Jon Hutchison is an Adjunct Professor, School of Leisure, Sport and Tourism, Faculty of Business at the University of Technology Sydney (UTS), and is Chair of Australian Centre for Event Management.

Business Events Council of Australia BECA

Chairman December 2012 to mid 2013



Andrew Dx150

Andrew is the Executive Director of Mentor Aviation Services, a Sydney based Aviation and Tourism consulting firm. He is a Senior Visiting Fellow at the University of New South Wales lecturing on Aviation management and serves on the University’s Aviation Advisory Board.

He was a member of PATA’s Board of Directors for many years and served as Treasurer and subsequently as PATA Chairman in 1997.

Mr. Drysdale worked in the Pacific Islands Aviation and Tourism sectors at senior executive levels for most of his career including Managing Director of Fiji’s “Blue Lagoon Cruises” and of National airline “Air Pacific” for 10 years. He was a member of the Board of the Association of South Pacific Airlines (ASPA) and Chairman for 6 years. He also served as CEO of Australian “Hazelton airlines” for 4 years.

Mr. Drysdale served for 6 years as Regional Vice President Asia/Pacific for the International Air Transport Association (IATA) based in Singapore and covering 34 Countries of the region.

He has served on the Board of IATA and is the immediate past President of the Royal Aeronautical Society in Australia. He is a Fellow of the Society.


Lakshman x150

LAKSHMAN RATNAPALA was Sri Lanka’s Director of Tourism for the Americas in New York, from where he joined PATA in San Francisco as Director of Chapter Services in 1980, rising to Vice President, Membership and Vice President, Asia. He was tapped to lead PATA as President & CEO in 1992, becoming the only person to hold the combined positions, as well as the only Asian to be appointed as the Chief Executive in the history of PATA.

Lakshman Ratnapala’s tenure in PATA saw tremendous growth and  expansion: The Chapter network expanded to 100 cities across the world  reaching Africa, South America, Eastern Europe and the Middle East for the first time. China, Vietnam, Mongolia and Bangladesh joined PATA. He opened the PATA Asia Office in Singapore becoming its first Vice President, a regional office in Japan and European Office in Monaco.

New programmes as the PATA Chapters’ World Congress, PATA Asia Business Forum, PATA Adventure Travel Mart, PATA Technology Conference and PATA Education Forum were launched during his tenure and all turned profits. PATA Annual Conferences drew keynote speakers of the caliber of President George H.W. Bush, Baroness Margaret Thatcher and Li Pung. PATA membership surged past 2200 and PATA finances, in operational deficit at the time of his taking over, recorded a surplus of $ 3 million at his retirement enabling PATA’s relocation to Bangkok. He was awarded the Life Membership in 1997.

Currently, Lakshman Ratnapala is Chairman, Enelar International in San Francisco.


– Faculty of Political Science, Chulalongkorn University, Bachelor of Arts in Political Sciences
(Foreign Affairs and Diplomacy),
– The National Defence College, National Defense Course for the Joint Public – Private Sectors,
Class III in 1990-1991.
– School of Travel Industry Management, University of Hawaii.

Professional Experiences:
2003 – Present    Dean, College of Tourism and Hospitality, Rangsit University
2006 – 2012     Public Sector Audit and Evaluation Committee, Ministry of Tourism and Sports
1995 – 1999     Governor, Tourism Authority of Thailand (TAT)



Inder Sharma x150

Mr. Inder Sharma , as he puts it, graduated gradually from Delhi University. He did his Masters in Economics in 1953. Apart from a degree the College also gave him his future wife – Aruna.

In 1953 he joined the Travel Industry as a Transfer Assistant and rose to the position of Chairman, SITA World Travel, India’s foremost Travel Company. He achieved several distinctions such as being the first Indian President of Pacific Asia Travel Association, the 1st Asian to be the President of World Association of Travel Agencies, Geneva, President of the Travel Agents Association India for four years, President of American Society of Travel Agents – India Chapter from 1972-80. He attended his first PATA Annual Conference in 1964.   He is a Life Member of PATA.

In the year 1998-99, Mr. Inder Sharma in association with PATA instituted the PATA/WWF Awards for Tiger Conservation. He contributed to and established a corpus fund. The award is given to individuals/organisation in recognition of efforts made towards tiger preservation.

In 1990 President of India awarded Mr. Sharma with Padma Shri for his services to Tourism. He has been honoured by the Governments of Sri Lanka and Nepal and holds Keys to the cities of London and Manila.

He has received several recognitions from Universities such as Kurukshetra, Gwalior, Bundelkhand and Nottingham.   He is an active Rotarian and served as President of his Club.

He managed India’s leading Travel Agency – SITA – for fifty years. Currently, as the Chairman of Select Group, he manages Select CITYWALK and Select Hotels at Goa & Manesar.

He is married to Dr. Aruna Sharma, has two children, daughter Neeraj Ghei, the first Lady President of Travel Agents Association of India, and son Arjun Sharma who is India’s leading Inbound Tour Operator.

His has two granddaughters: ‘Shreya’ currently a student at the Yale University, who has been India’s No. 1 Ladies Golfer, and six-year-old ‘Amaraah’.


Neil Plimmer x150

Neil Plimmer, MNZM, was appointed Chief Executive of the New Zealand Tourism Department in 1980, after a 20 year career in the New Zealand foreign service. He became head of the New Zealand Chapter of PATA soon after, a position he retained until 1992, and was appointed to the PATA Board in 1981, with regular reappointments over the following decade.

He was Chairman of the highly successful PATA Conference in Auckland in 1984, and was elected President of PATA in 1991. He was appointed Life Member in 1992.

In PATA he focussed strongly on environmentally sustainable tourism, the development of the PATA Code of Practice; on heritage conservation and on the management of tourism to Antarctica. He served many years on the Honours and Awards Committee and other PATA Board committees.

Neil Plimmer left his government tourism position in 1994, except for a recall as Acting Director of the Office of Sport and Tourism in 2000, but remained active in PATA as Chairman of the PATA New Zealand Trust until 2013, and as Chairman

of the PATA DPRK (North Korea) Task Force 2003.

He was awarded the New Zealand 1990 Sesquicentennial Medal for Services to Tourism and in 2014 became of Member of the New Zealand Order of Merit.


Pierre Doley x150

The strength of PROFITABLE DESIGNS is in its contractual access to well established and experienced independent consultants. These professionals and Pierre J. Doley, the founder and President, will provide you advisory services in the major disciplines outlined in Profitable Design’s brochure.

Mr. Doley has served on many boards and has achieved international recognition in the airline, tourism and oil industries. He has had extensive practical experience with Mobil Oil and KLM Royal Dutch Airlines in management, sales, marketing, operations, and internal consulting.

Pierre Doley is a problem solver with strong commitment to people, quality, service, and customer satisfaction.

Pierre received his Master’s degree in Business at University of Southern California, where he also completed Doctor seminars. His proficiency in many languages enhances his multicultural skills and inter-cultural business practices. Pierre is a proven achiever with superior communication and human relation skills.


Tunku Iskandar x150

Tunku Dato’ Seri Iskandar Bin Tunku Abdullah is Group President of Melewar Group’s tourism-related companies, including Mitra Travel & Tours, Mitra Kembara, Pacific World Travel, APG Malaysia and World Express Malaysia. Internationally, he sits on the Boards of The Travel Partnership Corporation Inc. (USA) and APG Inc. (France).

Over the past 40 years, he led various associations including:

  • Pacific Asia Travel Association (PATA) – past Chairman, Life Member & current Board Member
  • APG Global Associates Network (APG-GA) – Board Member & Regional Vice President (APAC)
  • ASEAN Tourism Association (ASEANTA) – former President & Life Member
  • Federation of ASEAN Travel Association (FATA) – former President
  • Indian Ocean Tourism Organisation (IOTO) – former Chairman
  • National Tourism Council of Malaysia (NTCM) – Founder Chairman
  • Malaysian Association of Tour and Travel Agents (MATTA) – past President
  • SKAL International Kuala Lumpur – former President
  • Rotary Club of Ampang (Malaysia) – Past President

He was formerly member of the Boards of Malaysian Tourism Promotion Board and Tourist Development Corporation of Malaysia, Board of Governors of Commonwealth Tourism Centre and Deputy Director of United Federation of Travel Agents’ Associations (UFTAA).

Tunku Iskandar was awarded the Malaysia Tourism Gold Award in 2005 in recognition for his contribution to tourism by the Ministry of Tourism of Malaysia.


1997        Director of King Power International Group Co., Ltd.

1995-1996    Member of the Thai Parliament, House of Representatives
Advisor to Deputy Minister of Ministry of  Communications  and Transport
Vice  Chairman  of  Tourism   Committee  (House  of Representatives)

1991-Present    Life Member of Pacific Asia Travel Association (PATA)

1988-1995    President of Thailand  Incentive  and  Convention  Association (TICA)

1988-1989    President of Pacific Asia Travel Association

1986-1994    Governor of Tourism Authority of Thailand (TAT)


Chuck Gee x150

Regent, University of Hawaii System;  Dean Emeritus, School of Travel Industry Management, University of Hawaii at Manoa.

Chuck Yim Gee served as cofounding dean of the University of Hawaii at Manoa School of Travel Industry Management (1976-1999), and as interim dean of the UHM College of Business Administration.  Earlier he held appointments on the faculties of the University of Denver, Oregon State University and the Technology and Development Institute of the East West Center.  Besides his various appointments in tourism at the state level, he also served on the USTTA Board under three U.S. Administration’s.

Since 1978, he has been an advisor to China’s and Taiwan’s tourism industries and academia, holding honorary professorships at seven institutions. He has written extensively on hotel and resort development and management, including textbooks considered seminal works in treating the subjects within a global context.

Gee has received numerous awards, including the Award of Excellence for Tourism Education from the National Tourism Administration of the People’s Republic of China, Lifetime Achievement Award from Taiwan Tourism, the PATA Presidential Award and PATA Life Membership.  In 2000 the Honolulu Star Bulletin named him to its list of 100 individuals who made a difference in the economic history of the State of Hawaii.

Gee holds a BA and BS from the University of Denver and MA from Michigan State University.

Ken studied history at Oxford and transportation management at Stanford University, USA. His business career spans more than forty years.  His posts with P&O (North America) Inc. as Vice President Marketing and Executive Vice President of the cruise line were followed by senior posts with Pacific Asia Travel Association (PATA), including eleven years as Chief Executive. In the 1990s he was Executive Director of the PATA Foundation managing grants for the environment, cultural heritage and education, and he continues working as a tourism consultant.¹

During and after his career with the Pacific/Asia Travel Association (PATA), Kenneth Chamberlain demonstrated his commitment to the environment and played a leading role in putting the tourism industry on the path to sustainability. He joined PATA in 1974 as Director of Development, and he was one of the first professionals to view tourism as a potentially damaging activity for the environment. He worked towards better integration of environment and development and took steps to implement more sustainable tourism long before the concept became popular. He helped raise environmental awareness within the tourism industry by organizing, with Europa Nostra, a series of Tourism and Heritage Conferences in Asia and the Pacific. Appointed CEO of PATA in 1979, he played a leading role in the creation of the PATA Foundation, which promotes and financially supports sustainable tourism projects in Asia and the Pacific. In 1990, he became Executive Director of the PATA Foundation concentrating on capacity building and demonstrating how to make conservation an integral part of development. He has cooperated with organizations such as UNESCO, the World Tourism Organization and UNEP on a purely voluntary basis as an expert resource in workshops, seminars, writing articles and by providing advice. He was an advisor to UNEP, a member of the World Tourism Organization Advisory Council, a Trustee of the PATA Foundation and advisor to the Himalaya Environmental Foundation.²


Kurt_Bodmer x150

Mr Bodmer and his wife Sharon are now fully retired except for organizing occasional International Running Tours for marathon racers.  They also keep busy running three times a week with an international running club called the Hash House Harriers.

For the last 25 years Mr Bodmer has lived in America’s Finest City, SAN DIEGO, California.  Mr and Mrs Bodmer are blessed with 3 energetic grandsons ages 2 to 6 years old.

His days working with local and international PATA was one of the highlights of his career.  He still enjoy attending local PATA functions.

Mr Bodmer’s career in the LA/SD-area Travel Industry:
–  1967-1970    Percival Tours
–  1970-1977    Kuoni Tours
–  1977-1984    Unitours/Club Universe
–  1984-1989    Olson-Travelworld (incl President of AARP Travel Service)
–  1989-1992    DER Tours
–  1992-2003    Japan & Orient Tours SD, then fully retired in 2003 in San Diego at age 65.

His past PATA involvements:
–  San Diego PATA Chapter:    President (several years)
–  International PATA:    Treasurer & Chairman of Management Committee (several years)



Born: Indonesia

Citizenship: Netherlands

Residence: Bangkok/Hong Kong

– Pacific Leisure Group of Companies, offices in 23 countries throughout Asia-Pacific – Gulf, Executive Chairman / Founder
–  Pacific Communications Limited, Hong Kong, Deputy Chairman & Managing Director
–  Pacific Contract Limited, Hong Kong, Managing Director – Singapore / Hong Kong
–  Asia Magazines Limited, Hong Kong, Regional Manager-North America, New York
–  Columbia Pictures Television, New York, Vice President & General Manager-Asia, Tokyo / New York
–  Parker Pen Company, Janesville, Wisconsin, Assistant Export Traffic Manager

Friend of Thailand                              – P.M.’s Tourism Award
Board of Overseers                             – Tufts University
First Chairman                                     – Pacific Asia Travel Association – PATA  HRD Council
Honorary Chairman                           – Asia/Pacific VUSAMART
Board of Advisers                                – Mahkota College
Hon. Permanent Director                  – Pacific Asia Travel Association-PATA
Councillor                                             – Joint Council of the Travel Industry of Hong Kong – JCTI
Life member                                         – Pacific Asia Travel Association – PATA
Deputy Chairman                                – Inter Tour Expo-ITE
President                                               – Pacific Asia Travel Association-PATA (two consecutive terms)
Faculty                                                   – University of Hawaii T.I.M. School-EDIT program
Advisory Committee                           – Hong Kong Polytechnic
World President Emeritus                – International Congress & Convention Association – ICCA
Associate Director                               – International Marketing Institute-IMI
Chairman & Faculty                           – ICCA/PATA Conference Management Program – CMP
Deputy Chairman                               – Travel Industry Council of Hong Kong – TIC
First Chairman                                    – Joint Industry Council of Congress Associations – JICCA
Vice President                                     – East Asia Travel Association-EATA
Gold Medal Recipient                       – Austria National Tourism Ministry
First Chairman                                   – Society of IATA Passenger Agents, Hong Kong – SIPA
World President                                 – International Congress & Convention Association – ICCA
Marketing Development Group     – Hong Kong Tourist Association HKTA
Chairman                                             – Hong Kong Association of Travel Agents-HATA

– Adliz Limited – B.V.I.
– Air Promotion Group – France
– Air Travel Corporation – UK

– M.B.A. Harvard University Cambridge, Massachusetts
– B.A. Economics, Tufts University
– Medford, Massachusetts
– Carlisle High School
– Carlisle, Pennsylvania
– Dutch Secondary
– Chinese/Japanese School
– Dutch/Indonesian Elementary



Tourism Consultant


Mr. Rowe has had a long career in international airlines and tourism in Australia, the United Kingdom and the United States. He has held key industry positions, such as Managing Director of the Australian Tourist Commission, Managing Director of the Sydney Convention and Visitors’ Bureau, Chairman of Northern Territory Tourist Commission and several executive positions at Qantas Airways. Mr. Rowe has been associated with PATA since 1962, including as Board Member, President (1981) and Chairman (1988). Mr. Rowe is a PATA Life Member.





C B Jain x150

As regards my profile, there is hardly anything worth mentioning. Nevertheless, in obedience to your instructions, I write below a few words with a sense of humility at Delhi.

Belonging to the highest Civil Service of India, as I do, after attaining the required seniority, The Govt. of India thought it fit to appoint me as the Director General of Tourism.  I was also appointed as Additional Secretary to the Govt in the Ministry of Civil Aviation, both Tourism and Civil Aviation being closely connected. For some time I was also Chairman and Managing Director, India Tourism Development Corporation.

During my tenure, the PATA Annual Conference was held at Delhi.  For organising it, I took the entire responsibility, and from all accounts, it was very well arranged.  Perhaps as a  Reward, I was made the Life Member of PATA for which I am eternally grateful to PATA.

Having become somewhat old, I am now leading a retired  life and confine myself to taking academic interest in all tourism related subjects.






Ablan Roque Jr. is the representative of the first district of Ilocos Norte in the House of Representatives of the Philippines since the 6th to 10th Congress (1965-1998) and the 12th to 14th Congress. He is one of the signers of House Resolution 1109 calling for a constituent assembly to amend the Constitution.
Roque was also the former governor of the province of Ilocos Norte Philippines.

He was born on April 22, 1932 in Laoag City. He finished his elementary and secondary school years at Laoag Elementary School and Ilocos National High School, respectively. He earned the degree of Bachelor of Arts and Bachelor of Laws at the University of the Philippines.

Prior to being a representative, he was a pilot and paratrooper in South Vietnam and Mindanao. He also became an aide to President Ferdinand Marcos. He practised being a lawyer at Luzon Stevedoring Company and other government corporations, aside also from being a partner at Ablan and Associates Law Firm. He was also a member of the board of directors of the Philippine Airlines and Philippine National Railway. From 1963 to 1967, he was the Provincial board member of Ilocos Norte and was the provincial governor of the province. After being a representative of the first district of Ilocos Norte from 1967 to 1972, he ran again in 1987 and stayed as the representative of the said district until 2010.