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Pacific Asia Meets Azerbaijan:

From Source Market to Destination

Oct 24-30 | Baku, Azerbaijan

About the Event

Pacific Asia Meets Azerbaijan: From Source Market to Destination is a premier B2B programme designed to connect international travel professionals and media representatives with Azerbaijan’s tourism industry and showcase the destination’s growing potential across international source markets.

will have the opportunity to discover Azerbaijan first-hand through a dedicated media familiarisation programme, experience selected tourism products and destinations, and connect with tourism stakeholders and industry professionals.

✽ Hosted Media

will have the opportunity to take part in B2B business matching event, meeting tourism suppliers from Azerbaijan through pre-scheduled one-on-one meetings, forum, networking opportunities, and a familiarisation programme.

✽ Hosted Buyers

Event Programme

Buyers: Baku

Oct 24, Day 1:

    • 0730-0800: Transfer from the airport to the hotel

    • 0800-1230: Check-in at the hotel and leisure time

    • 1300-1430: Lunch

    • 1500-1630: Guided walking tour in UNESCO World Heritage Old City of Baku

      • Maiden Tower

      • Shirvanshah’s Palace

      • Caravanserai

      • Juma Mosque

    • 1700-1815: Site inspections

      • The Merchant Baku

      • JW Marriott Absheron Baku

    • 1815-1915: Free time

    • 1930-2100: Dinner

Media: Baku

  • 1950: Arrival in Baku

    2030: Transfer to the hotel

  • 2100: Dinner

Oct 25, Day 2

Buyers: Baku

    • 0800-0845: Breakfast and check-out

    • 0900-1300: Visiting Ateshgah Fire Worshipers Temple and Yanardag (Burning Mountain)

    • 1300-1430: Lunch

    • 1500-1700: Visiting Heydar Aliyev Center: museum and classic cars exhibition

    • 1700-1830: Check-in at a hotel and free time

    • 1900-1930: Site inspection of The Ritz-Carlton, Baku

    • 1930-2200: Sponsor Dinner

    • 2200: Return to hotel

Media: Baku

    • 0830: Breakfast at hotel

    • 1100: Departure for tour

    • 11:30: Visit to State Historical-Architectural Reserve

      • “Icherisheher”

      • Giz Galasi (the “Maiden Tower”)

      • Juma Mosque

      • Caravanserai

      • Shirvanshahs’ Palace

      • Museum of Miniature Books

      • Hammams (Bath house)

    • 1400: Lunch at Qala Divari

    • 1530: Visit to Carpet Museum

    • 1630: Walk around Baku Boulevard

    • 1730: City Explore: Walk along the Nizami Street

    • 1900-2200: Gala Dinner at Ritz-Carlton

Oct 26, Day 3

Buyers: Shamakhi & Gabala

    • 0800-0900: Breakfast at the hotel and check-out

    • 0915-1200: Traveling to Basqal

    • 1200-1300: Visiting Basqal Historical-Cultural Reserve in Ismayilli

      • Master class on kelaghayi making

    • 1310-1500: Site inspection of Basqal Resort & SPA Hotel and lunch

    • 1510-1620: Traveling to Gabala region

    • 1620-1750: Site inspection of Tufandag Mountain Resort and Tufandag Hotel

    • 1800-1900: Check-in at a hotel and leisure time

    • 1900-1930: Transfer to the Savalan Aspi Winery

    • 1930-2100: Dinner and wine tasting at Savalan Aspi Winery

    • 2100-2130: Return to hotel

Media: Baku

    • 0900: Breakfast at hotel

    • 1100: Departure for tour

    • 1130-1230: Atesgah Temple

    • 1230: Departure to Yanardag State Historical Reserve

    • 1300-14:00: Yanardag State Historical Reserve

    • 1430: Lunch break

    • 1600: Free time/ Resting at the hotel

    • 1900: Dinner at White City

Oct 27, Day 4

Buyers: Shaki & Gakh

    • 0800-0850: Breakfast at the hotel anad check-out

    • 0900-1030: Traveling to Shaki

    • 1030-1200: Guided tour of UNESCO World Heritage sites of Shaki

      • Shaki Khan’s Palace

      • Upper Caravanserai

      • Degustation of Shaki halva and tea break

    • 1200-1300: Traveling to Gakh region

    • 1300-1430: Guided tour in Gakh

      • Sumug Gala

      • Ulu Bridge

      • Heydar Aliyev Center

    • 1500-1730: Lunch at El Resort Hotel and site inspection

    • 1730-1830: Return to Shaki

    • 1830-1930: Check-in at a hotel and leisure time

    • 1930-2100: Site inspection and dinner at Marxal Resort & SPA Hotel

Media: Shaki

    • 0700: Breakfast at the hotel/ Check-out from hotel

    • 0730: Departure to Shaki

    • 1300: Arrival in Shaki

    • 1300: Lunch Break + Piti Masterclass at Mehriban Qonag Evi

    • 1430-1530: Kish Temple (Caucasian Albanian Church)

    • 1530-1630: Shaki Khan Sarayi

    • 1700-1800: Kelagayi Masterclass

    • 1900: Dinner at Vip Karvan Restaurant

Oct 28, Day 5

Buyers: Shaki to Baku

    • 0800-0900: Breakfast at the hotel and check-out

    • 0915-1200: Traveling from Shaki to Shamakhi

    • 1200-1400: Site inspection at Meysari Grand Hotel & Spa and lunch

    • 1425-1435: Visiting the oldest mosque in Azerbaijan - Juma Mosque in Shamakhi

    • 1435-1700: Return from Shamakhi to Baku

    • 1700-1800: Check-in at a hotel and leisure time

    • 1830-1900: Visiting Highland Park for a panoramic view over Baku bay

    • 1900-2030: Dinner

    • 2100: Return to the hotel and overnight

Media: Shamakhi & Baku

    • 0800: Breakfast at hotel

    • 0900: Departure to Baku

    • 1200: Lunch at Abqora Restaurant & Wine Club (Stop at Shamakhi)

    • 1330-1500: Visit to Gobustan Ancient Rock Art

    • 1530: Departure for Mud Volcanoes

    • 1530-1630: Visit to the Mud Volcanoes

    • 1630-1800: Check in to the hotel / Free time

    • 1830: Visit to Highland Park

      • Panoramic view of Flame Towers

    • 1930: Dinner at Manzara Restaurant

Oct 29, Day 6

Buyers: Baku, B2B Day

    • 0700-0800: Breakfast at the hotel

    • 0830-0900: Registration of buyers

    • 0900-0930: Registration of suppliers

    • 0900-0915: Destination Presentation by Shams Majidli, Director of ATB China office

    • 0915-0945: Presentations by Sponsors (for PATA Buyers)

      • Absheron Hotel Group by Farah Mansimova

      • JW Marriott Absheron by Durdana Baghiyeva

        The Ritz-Carlton, Baku by Matin Mirzayev

    • 1000-1015: Opening of the event, welcome speech by:

      • Fuad Naghiyev, Chair, State Tourism Agency of the Republic of Azerbaijan

      • Henry Oh, Chair, Pacific Asia Travel Association

      • Florian Sengstschmid, CEO, Azerbaijan Tourism Board

    • 1020-1100: Panel Discussion “Pacific Asia Meets Azerbaijan: From Source Markets to Destination”

      Moderator:

      • Paul Pruangkarn, Director - Marketing & Communications, Pacific Asia Travel Association

      Panellists:

      • Noor Ahmad Hamid, CEO, Pacific Asia Travel Association

      • Teymur Suleymanzada, Deputy CEO, Azerbaijan Tourism Board

      • Alexander Zribi, Group Commercial Director, Absheron Hotel Group

      • Nadejda Tsoy, Cluster Commercial Director, JW Marriott Absheron / The Ritz-Carlton , Baku

      • Zhujia Yang, General Manager, Chongqing Holiday International Travel Service Co., Ltd.

    • 1100-1110: Coffee break and networking

    • 1115-1315: B2B Morning Session (Meetings 1–8, 15 minutes each)

    • 1315-1440: Networking lunch for buyers & suppliers

    • 1445-1545: B2B Afternoon Session (Meetings 9-12, 15 minutes each)

    • 1545-1600: Coffee Break and networking

    • 1605-1705: B2B Afternoon Session (Meetings 13-16, 15 minutes each)

    • 1710-1820: Leisure time

    • 1900-2200: Dinner at Shirvanshah Museum Restaurant (for PATA buyers)

Media: Baku, Media Day

    • 0700-0800: Breakfast at the hotel

    • 0830-0900: Registration of buyers

    • 0900-0930: Registration of suppliers

    • 0900-0915: Destination Presentation by Shams Majidli, Director of ATB China office

    • 0915-0945: Presentations by Sponsors (for PATA Buyers)

      • Absheron Hotel Group by Farah Mansimova

      • JW Marriott Absheron by Durdana Baghiyeva

        The Ritz-Carlton, Baku by Matin Mirzayev

    • 1000-1015: Opening of the event, welcome speech by:

      • Fuad Naghiyev, Chair, State Tourism Agency of the Republic of Azerbaijan

      • Henry Oh, Chair, Pacific Asia Travel Association

      • Florian Sengstschmid, CEO, Azerbaijan Tourism Board

    • 1020-1100: Panel Discussion “Pacific Asia Meets Azerbaijan: From Source Markets to Destination”

      Moderator:

      • Paul Pruangkarn, Director - Marketing & Communications, Pacific Asia Travel Association

      Panellists:

      • Noor Ahmad Hamid, CEO, Pacific Asia Travel Association

      • Teymur Suleymanzada, Deputy CEO, Azerbaijan Tourism Board

      • Alexander Zribi, Group Commercial Director, Absheron Hotel Group

      • Nadejda Tsoy, Cluster Commercial Director, JW Marriott Absheron / The Ritz-Carlton , Baku

      • Zhujia Yang, General Manager, Chongqing Holiday International Travel Service Co., Ltd.

    • 1100-1110: Coffee break and networking

    • 1130-1300

    • 1430: Lunch at Novbahar Restaurant

    • 1600

    • 1900: Dinner

About Azerbaijan

Sitting at the crossroads of Eastern Europe and Western Asia, Azerbaijan, the Land of Fire, is a captivating realm where ultra-modern innovation seamlessly meets ancient traditions.

In the capital city of Baku, sweeping futuristic landmarks like the Zaha Hadid–designed Heydar Aliyev Center stand alongside UNESCO-listed gems like the centuries-old Maiden Tower and the walled Inner City.

Venturing beyond the bustling Caspian Sea coastline reveals breathtaking landscapes, from the dramatic peaks and hiking trails of the Caucasus Mountains to the ancient mud volcanoes and petroglyphs of Gobustan.

Whether you are sipping tea served with local jams in idyllic mountain villages like Ismayilli, exploring rich carpet-weaving heritage, or sampling regional delicacies and historic wineries, Azerbaijan offers a truly unforgettable journey of contrasts.

Experience Azerbaijan

Practical Information

Applying for Visas

Most nationalities can apply for an e-visa while some don’t need a visa at all. For all others, tourist visas can be obtained by applying via the nearest Embassy of the Republic of Azerbaijan.

When applying for e-visas to Azerbaijan, note the following:

  • You must apply at least 3 working days before your visit.

  • Your passport must be valid for at least 3 months after the e-visa expires.

For detailed information or to start your application, please visit the official e-visa website: https://evisa.gov.az/en/

    • Time Zone: GMT+4

    • Currency: The currency is manat (AZN). Card payments are accepted at most shops and restaurants in the capital and other big cities, though cash is often preferred in other parts of the country. Mastercard/Visa ATMs are readily available in main towns.

  • Only Baku has a metro system, which operates between 6AM - 12AM running every two to three minutes. There are two lines – the Red Line from Icherisheher to Hazi Aslanov, and the Green Line from Khatai to Darnagul.

    Buses and trains are also a convenient and affordable way to travel around the country. There are direct rail links to Shaki, Ganja, Gabala, Lankaran, Shamkir, and other cities.

    There are daily direct flights to Nakhchivan from the Heydar Aliyev International Airport, and buses from the Baku International Bus Station. Tickets for buses and trains can be bought online.

  • Most of the population follow Islam, but Azerbaijan is a secular country and Muslim dress code is not enforced nor expected, and alcohol is very widely available.

    Azerbaijan prides itself on its multiculturalism and tolerance, as it is home to followers of many other religions including Christians, Jews, Hindus, Zoroastrians and others.

  • Travellers can be rest assured that they are in safe hands while visiting Azerbaijan, as it is one of the safest tourist destinations in the world praised for its low level of petty crime.

    The emergency number for police is 102, which is available 24 hours a day.

The event is hosted by