Pahang Domestic Travel Mart 2026, held in conjunction with the PATA Malaysia Inter-State Tourism Networking Forum – Pahang, brings together tourism industry players from across Malaysia for a full day of networking, knowledge sharing and business opportunities.

Under the theme Connecting Pahang with Malaysia’s Tourism Trade, the event will connect tourism buyers from across Malaysia and the PATA Malaysia delegation with Pahang-based hotels, resorts, attractions, tour operators and tourism product owners. Featuring industry forums and dedicated B2B buyer-seller meetings, the event aims to strengthen domestic tourism partnerships, showcase Pahang’s diverse tourism offerings and generate new business opportunities.

To know more about Pahang, visit: www.pahangtourism.org.my

PATA MALAYSIA INTER-STATE TOURISM NETWORKING FORUM AND PAHANG DOMESTIC TRAVEL MART 2026

Theme: Connecting Pahang with Malaysia’s Tourism Trade

Day 1/18 October 2026 (Sunday):

• 0900 - 1400 Hrs. Arrival of Delegates and Hotel Check-in

• 1530 - 1700 Hrs. PATA Malaysia Chapter (PMC) EXCO Meeting

• 1700 - 1800 Hrs. Informal Engagement Session between PMC EXCO and Tourism Pahang Officials (Free at Leisure for non-EXCO Delegates)

• 1930 - 2130 Hrs. Welcome Dinner

Day 2/19 October 2026 (Monday)- Main Event:

• 0700 - 0800 Hrs. Breakfast at Hotel

• 0800 - 0900 Hrs: Registration of Delegates, Sellers and Buyers

• 0900 - 0915 Hrs. Arrival of VIPS

• 0915 - 0925 Hrs. Opening Performance

• 0925 - 0940 Hrs. Welcome Address by Chairman, PATA Malaysia Chapter

• 0940 - 1000 Hrs. Address by Guest of Honour, YB Puan Leong Yu Man, Chairman of the Pahang State Committee on Unity, Tourism and Culture

• 1000 - 1015 Hrs. Launch Ceremony & Group Photography

• 1015 - 1045 Hrs. Networking Coffee Break

• 1045 - 1200 Hrs. Forum 1: Turning Pahang’s Tourism Assets into Market-Ready Experiences 

• 1200 - 1300 Hrs. Digital Growth Masterclass

• 1300 - 1400 Hrs. Networking Lunch

• 1400 - 1730 Hrs. Pahang Domestic Travel Mart- B2B Business Meetings (To be coordinated by Tourism Pahang including the selection of Sellers and Buyers and all other related matters).

• 1530 - 1600 Hrs. Networking Coffee Break

• 1900 - 2200 Hrs. Networking Dinner

Day 3/20 October 2026 (Tuesday):

• 0700 - 0830 Hrs. Breakfast at Hotel (or at a breakfast outlet recommended by Tourism Pahang) 

• 0900 - 1630 Hrs. Familiarisation Tours to places of interest (as recommended by Tourism Pahang), inclusive of Lunch.

• 1700 Hrs. Departure from Pahang

For more information and to view the detailed programme: Pahang Domestic Travel Mart 2026 & PATA Malaysia Inter-state Tourism Networking Forum