Dec 1-3: Chiang Rai, Thailand
“Steeped in Tradition, Rooted in Wellness: Weaving the Meaningful Narrative of Travel”
Step into a global stage where tradition meets innovation. This year’s conference brings together thought leaders and creative voices to explore wellness, hyper-local travel, cultural heritage, technology, and destination reinvention—unlocking bold ideas and transformative strategies shaping the future of tourism across Asia Pacific and beyond.
The event this year features a 1-day conference and a 1-day destination experience.
About Chiang Rai
The city of Chiang Rai, nestled in the northernmost region of Thailand, is known for its complex mountain range and the famous Golden Triangle region. Home to iconic sites like Wat Rong Khun (the White Temple) and Baan Dam Museum (the Black House), Chiang Rai captivates visitors with its art and architecture that represent both the skills of Thai National Artists and the rich heritage of the Northern Thai region.
Visitors who seek calming natural scenery can enjoy the breathtaking morning mist from Doi Pha Tang’s peaks, explore lush tea plantations, and relax by serene waterfalls. The province also offers immersive cultural experiences, showcasing traditional crafts and local customs. Conveniently, the province is only a one-hour flight from Bangkok. Chiang Rai Travel Guide >
Programme
Day 1
Monday, December 1
All Day
Registration
Chiang Rai WOW Market & Famous Food Festival
Evening
At Leisure
Day 2
Tuesday, December 2
All Day
Registration
Destination Experience
Chiang Rai WOW Market & Famous Food Festival
Evening
Welcome Dinner hosted by Tourism Authority of Thailand
Day 3
Wednesday, December 3
All Day
Conference
Evening
Farewell Reception hosted by Chiang Rai City
Day 4
Thursday, December 4
All Day
Departure
Conference Topics
Traditions Replanted: A Transformation of a Destination
Wellness, Taking A Holistic Approach to Travel
Attracting the International by Focusing on the Hyper-local
Hyper-local Experiences Workshop
Creative Cities - Power of the Network
A Destination from the Artists' Perspective
Transforming MICE Events into UGC Destination Showcases
From Creative Economy to Future MICE setting
Tech with a Soul
The Reinvention of Place
Speakers
Noor Ahmad Hamid
CEO, PATA
Peter Semone
Chair, PATA
M.L. Dispanadda Diskul (Duke)
CEO, Mae Fah Luang Foundation
Dr. Supawan Teerarat
President, TCEB
Paul Pruangkarn
Director – Communications & Marketing, PATA
Hannah Pearson
Director, Pear Anderson
Pongsakorn Areesiripaisal
President, ChiangRai Coffee Lovers
Rachel Gray
British Wildlife Artist
Napat Tantaviwattan
Content Creator
Promporn Jindawong Nateharn
CEO, Chiang Rai City Development (CRCD) Co., Ltd.
Siripakorn Cheawsamoot
Director-General, DASTA
Dr. Jaruwan Suwannasat
CIO, TCEB
Somsak Boonkam
CEO, Local Alike
Narumon Nilmanon
Vice President, Young Entrepreneurs Group (YEC), Chiang Rai Chamber of Commerce
Sonal Patel
Vice President - SEA, The Trade Desk
Montakarn Suvanatap Kittipaisalsilp
Assistant Programme Officer, UNESCO Bangkok
Sasiwimon Wongjarin
Director, Studio 88 Artist Residency
Kenji Kondo
Senior Manager, Design and Creative Center Kobe, KIITO
Dr. Peeradorn Kaewlai
Associate Professor, Thammasat University
Registration
The registration is free of charge, but you can be a great help in making your and our event footprints a little closer to carbon neutral by contributing an optional Event Carbon-offset fee of THB 500! (Where does this money go?)
THAI Airways is proud to be the Official Airline Partner for PATA Destination Marketing Forum 2025 and pleased to offer discounted airfares on Business Class and Economy Class for all delegates travelling on THAI operating flights to and from Bangkok. To book your ticket, please visit www.thaiairways.com/en-th/content/mice.
Booking code will be sent within 7 working days once registration has been completed.
Destination Experiences
Technical Tours
Route 1: Creative City of Design for Sustainability
Morning: Depart at 8:00 to visit Wat Rong Khun (White Temple), and have lunch at the Doi Tung Development Project.
Afternoon: Visit the Doi Tung Development Project and the Colors of Doi Tung Festival, then visit Ban San Thang Luang Community in Mae Chan.
Return: Arrive back in Chiang Rai town by 16:15
Route 2: Cave, Coffee and Contemporary Culture
Morning: Depart at 8:00 to visit Tham Luang - Khun Nam Nang Non National Park (Preparatory), then visit the Pha Mee Community in Mae Sai for traditional coffee dripping activities and Akha tribal performances, including an Akha ethnic lunch.
Afternoon: Proceed to the Chiang Rai Contemporary Art Museum in Mueang Chiang Rai (BIENNALE).
Return: Arrive back in Chiang Rai town by 16:30.
Route 3: History, Locality and Artisans
Morning: Depart at 8:00 to visit the Golden Triangle in Chiang Saen, and take a tram tour of Old Chiang Saen.
Lunch: Participate in Lanna offering making activities and have lunch at the Chiang Saen Historical City Tourism Information Center.
Afternoon: Offer prayers at Wat Chedi Luang, and visit Kwai Din Dak Art House in Mueang.
Return: Arrive back in Chiang Rai town by 16:40.
Booking links will be made available to registered delegates starting mid-October.
Looking to explore more?
One-day self-paying tour options available! These themed tours will show you the different sides of Chiang Rai, curated exclusively for PDMF Delegates.
Please book through the QR codes at least 3 days before the tour date.
For all enquiries, please directly contact the tour providers.
Click to expand.
Official Venue:
The Heritage Chiang Rai Hotel & Convention
This 4-star hotel in Chiang Rai ideally combines arts with contemporary; the design reflects the dignified cultures of the old Lanna Kingdom that provides guests the ultimate “Heritage Experiences”.
The hotel comprises state-of-the-art meeting rooms equipped with the latest technology. Two Grand Ballrooms that can be separated into four meeting rooms to accommodate a total of 1,500 guests in various arrangements, together with a spacious foyer area. The hotel also offers six meeting rooms ready to capture your needs for small and medium meetings and events.
The hotel has been certified with the Thailand MICE Venue Standard (TMVS).
For a more dynamic pricing on your accommodation for the event, check out HotelPlanner, PDMF’s Official Online Hotel Booking Provider. Click below ↓
Official Hotels
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Hi Chiangrai Hotel
8-10 min ride from event venue.
Superior Room King/Twin Bed: THB 1,600/ room night
The price is inclusive of breakfast, service charge, and tax. Special rate expires on Dec 8.
Booking: hicr@high.co.th
Cancellation policy: Non-cancellable, non-modifiable. A penalty of 100% will apply for no-show.
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Le Meridien Chiang Rai
11-15 min ride from event venue. For period between Nov 30, 2025 - Dec 4, 2025
Deluxe Garden View (Single/Double): THB 4,800/room night
Deluxe River View (Single): THB 5,300/ room night
Grande Deluxe Room (Single/Double): THB 6,300/ room nightThe price is inclusive of breakfast, service charge, and tax. Special rate expires on November 1.
Cancellation will result in forfeiture of the prepayment, non-refundable. Changes possible until Oct 30.
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Sann Hotel
10-13 min ride from event venue. For period between Nov 30, 2025 - Dec 5, 2025
Superior King/Twin Bed (Room view): THB 1,600/ room night
Deluxe King/Twin Bed (City view): THB 1,800The price is inclusive of breakfast, service charge, and tax. Special rate expires on Nov 15.
Booking: reservation@sannhotel.com | sann.info21@gmail.com
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The Heritage Chiang Rai Hotel and Convention
Deluxe King/Twin Room: THB 2,500/ room night
The price is inclusive of breakfast, service charge, and tax. Special rate expires on November 1.
Cancellation Policy: Non-cancellable, non-modifiable. In case of no-show, a penalty of 100% will apply.
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The Mantrini Chiangrai
5-min ride to event venue
Superior Room Twin Bed: THB 1,800/ room night
Deluxe Room King/Twin Bed: THB 2,000/ room nightThe price is inclusive of breakfast, service charge, and tax. Special rate expires on Dec 8.
Booking: info@mantrini.com
Cancellation policy: Non-cancellable, non-modifiable. A penalty of 100% will apply for no-show.
Sponsorship
Maximise Your Brand Exposure at PATA’s Flagship Event
Put your brand in front of key industry leaders with exclusive sponsorship opportunities at PATA’s flagship event. Gain visibility across our event website, programme, and marketing materials, along with onsite branding acknowledgments. Enhance your presence in PATA’s pre-event, during-event, and post-event communications, ensuring lasting recognition among global travel and tourism professionals.
Sponsorship Types
Flagship Sponsorship
Gold Sponsorship US $10,000
Silver Sponsorship US $7,000
Bronze Sponsorship US $5,000
Thought Leadership Sponsorship
Opening Keynote US $10,000
Closing Keynote US $8,000
Presentation/ Session US $8,000
Brand Awareness Sponsorship
Business Tabletop US $3,000
Got questions?
PATA Event Carbon Offset Fee
PATA selects carbon offsetting projects in the destinations where the events take place whenever possible to support these communities and invest in local sustainability initiatives.
Why take part?
PATA is committed to reducing the carbon emissions of our in-person events. Our Carbon Neutral Events Policy outlines the steps taken to minimise and mitigate the events' footprint. However, some emissions are unavoidable, such as the flights taken to reach the destination, the electricity consumed, and the waste generated, among other emissions carefully calculated by our Sustainability Team.
For this reason, PATA offsets the unavoidable carbon emissions, as we have done in previous years. But for this, we need your support! With US $10, you help us gather the necessary funds for offsetting PDMF's emissions through a carbon offset project.
The event is proudly supported by
Destination Partners
Official Airline Partner
Official Online Hotel Booking
Event Tech Partner
Supporting Media Partners
Please be aware that any emails claiming to sell our mailing lists are fraudulent. We advise you to disregard such messages to protect yourself from loss. PATA will never sell your personal information. To learn more about how we protect your privacy, please visit our Privacy Policy, information on Internet Security, and Terms and Conditions.