PATA Destination Marketing Forum

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*Please note that only registered delegates may access the event.

PATA Destination Marketing Forum 2019 (PDMF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.

The PATA Destination Marketing Forum (formerly the New Tourism Frontiers Forum) stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations.

Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.

The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt. The Tour provides delegates with an unprecedented opportunity to explore the region’s natural landscapes and cultural treasures.

PDMF 2019 is generously hosted by Pattaya City, the Thailand Convention & Exhibition Bureau, the Tourism Authority of Thailand, and the Designated Areas for Sustainable Tourism Administration (DASTA).

For inquiries, fill up the form and leave us a message.


Generously hosted by the Thailand Convention & Exhibition Bureau (TCEB) , the Tourism Authority of Thailand (TAT) and the Designated Areas for Sustainable Tourism Administration (DASTA) with the support of Pattaya City.


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Technical Tour

Delegates are invited to participate in one of the complimentary technical tours listed below. For this one-day field session, delegates will be challenged to discover the gems of Pattaya and the surrounding area. Engage with the culture and people of Pattaya, taste their food, admire the landscape and savour their traditional – while leveraging digital tools to identify, collect, promote your new-found travel ‘treasures’ and ‘redefining’ a destination – reviving the past to reimagine the future’. This on-the-ground activity is a prerequisite to the next day’s engagement session on “Leveraging user generated content”

 Route 1: Royal Pathway to Sustainable Development

Route 2: Learning the Coconut Life, the Hidden Gem of Pattaya

Route 3: Local Way of Pattaya Rice Farmer