PATA Destination Marketing Forum

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PATA Destination Marketing Forum (PDMF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.

This action-packed annual event features two nonstop days of learning, discovery and community-building. Alongside the one-day conference that brings together high-profile tourism professionals worldwide, it offers an unprecedented,  culturally-immersive experience of the host destination through the one-day technical tour – a showcase of lesser-known yet attractive corners of the world.

Set in Pattaya, Thailand under the theme ‘Redefining a Destination: Reviving the Past to Reimagine the Future’, PDMF 2019 highlights the issue that – while some destinations grapple with over-tourism, others face the less-tangible challenge of managing unwanted and long-standing perceptions of their destination. The Forum will examine how destinations – old and new – can position themselves to anticipate the changing expectations of the modern traveller.

Looking to Pattaya’s aspirations to re-imagine their destination, the event will explore various approaches in forging new market potentials and unearth the diverse experiences that destinations can offer visitors.

Join other tourism professionals for Asia Pacific’s premier educational and networking event for destination marketing and register today.



Generously hosted by the Thailand Convention & Exhibition Bureau (TCEB) , the Tourism Authority of Thailand (TAT) and the Designated Areas for Sustainable Tourism Administration (DASTA) with the support of Pattaya City.


Delegate Lanyard Sponsor

Event Partner

Mobile App Sponsor

Conference Powered by

Supporting Media Partners


Mike Shea
Chief Logistics Officer, South by Southwest
Keynote Speaker: The Story of South by Southwest – How One Event Transformed a Destination and an Entire Industry

Al Merschen
Managing Partner, MMGY/Myriad
Closing Keynote: Rebranding a Destination,
Targeting the Right Market Segments

Naomi Mano
President & CEO, Luxurique
Targeting the Right Market Segments

Olivia Ooi
Head of Destination Marketing
Themed Attractions Resorts & Hotels
Targeting the Right Market Segments

Zara Khanna
Founder, Octa
Engaging the Next Generation of Travellers

Dr Mario Hardy
Pacific Asia Travel Association (PATA)
The Case for Universal Design

Tanes Petsuwan
Deputy Governor for Marketing Communications
Tourism Authority of Thailand (TAT)
Thailand Tourism’s Role in Redefining a Destination – From the Past 60 Years Towards the Future 

Graham Harper
Director – Sustainability and Social Responsibility
Pacific Asia Travel Association (PATA)
Case Study of CBT in Thailand

Dr Jutamas (Jan) Wisansing
Managing Director, Perfect Link Consulting Group
 Founder, Community Innovation Agency 
Case Study of CBT in Thailand

Watcharee Churugsa
Director of Office of Community-Based Tourism
Designated Areas for Sustainable Tourism Administration (DASTA)
Case Study of CBT in Thailand


Wandee Prakobtham
President, Takientia CBT Club
Case Study of CBT in Thailand

Thapanee Kiatphaiboon
Deputy Governor for Tourism Products and Business
Tourism Authority of Thailand (TAT)
Case Study of CBT in Thailand

Buranakan Chatupornpaisan
Managing Director, Jumbo Journey and Events
Case Study of CBT in Thailand

Matthew Zatto
Vice President
Tourism – APAC, ADARA
Leveraging User Generated Content

Jason Lin
Chief of Talent, Talent Basket
Leveraging User Generated Content

Paul Pruangkarn
Director – Communications & External Affairs
Pacific Asia Travel Association (PATA)
Master of Ceremonies

Technical Tours

Delegates are invited to participate in one of the complimentary technical tours listed below. For this one-day field session, delegates will be challenged to discover the gems of Pattaya and the surrounding area. Engage with the culture and people of Pattaya, taste their food, admire the landscape and savour their traditional – while leveraging digital tools to identify, collect, promote your new-found travel ‘treasures’ to ‘redefine a destination’. This on-the-ground activity is a prerequisite to the next day’s engagement session on ‘Leveraging user generated content’.

 Route 1: Royal Pathway to Sustainable Development

Siri Charoenwat Forest Plantation Project – Chak Ngaew Community – Khun Ying Hydroponic Farm

Discover the ingenuity of the natural resource management projects initiated by His Majesty King Bhumibol Adulyadej at the Siri Charoenwat Forest Plantation. Experience the community that was once most prosperous in Pattaya – the Chak Nagew Community. Freshen up with some healthy food and cold drinks while creating your own salad menu at Khun Ying Hydroponic Farm.

Route 2: Learning the Coconut Life, the Hidden Gem of Pattaya

Takien Tia Community – Coconut Garden – Hundred-Pillar House

Takien Tia Community is a community-based tourism destination that offers a unique cultural getaway from the hustle and bustle of Pattaya City. Delegates taking this route will experience the traditional ways of self-sufficient Thai living, from how to make local products out of coconut oil to shaping pandan leaves into toys, as well as Guasa therapy techniques.

Route 3: Local Way of Pattaya Rice Farmer

Nongprue – Nong Palai Community

Two things in the world are guaranteed to make everyone happy: art and food. This Technical Tour programmes combines both! Delegates will partake in a traditional performative art form, ‘Khon’, before learning how to cook Thai food and experiencing first-hand how rice – a staple of Thai cuisine – is cultivated from scratch.


We are pleased to present the official hotels of PDMF 2019. Book now to avoid disappointment!

Hotel reservation is subject to availability and will be allocated on a first come, first served basis. Rates are subject to change without prior notice and please book your room with the hotel directly. Your rate is guaranteed once you receive a booking confirmation from the hotel. Daily transfer will be provided from the official hotels to the event venue.

Renaissance Pattaya Resort & Spa (Conference Venue)

Address:  9/9 Moo 3, Na Jomtien, Sattahip, Pattaya, Chonburi 20250 Thailand

Tel:  +66 (0) 38 259 099



The price is starting from THB 3,900 net (with daily breakfast)

Click here for booking form

Savotel Pattaya (4.6 km. or 7 mins by car from conference venue)

Address:  15/2 Moo 2, Na Jomtien 14, Na Jomtien, Sattahip, Pattaya, Chonburi 20250 Thailand

Tel: +66 (0) 38 255 288-90



The price is starting from THB 1,000 net (with daily breakfast)

Promotion period: November 27-30, 2019

Click here for booking form

Worita Cove Hotel (1.2 km. or 15 minutes’ walk from conference venue)

Address:  46/6 Moo 4, Na Jomtien, Na Jomtien, Sattahip, Pattaya, Chonburi 20250 Thailand

Tel: +66 (0) 38 196444



The price is starting from THB 2,200 net (with daily breakfast)

Promotion period: November 27-30, 2019

Click here for booking form

X2 Vibe Pattaya Seaphere (600 meters or 7 minutes’ walk from conference venue)

Address:  223 Moo 3, Soi Na Jomtien 32, Na Jomtien, Sattahip, Pattaya, Chonburi 20250 Thailand

Tel: +66 (0) 38 237815



The price is starting from THB 1,690 net (with daily breakfast)

Promotion period: November 27-30, 2019

Click here for booking form


Complimentary airport transfers is provided by Pattaya City and will only be available for delegates who submit their flight details by Friday, November 15, 2019.

Please submit your flight details at this link:

Arrival transfers are available on November 26-27, 2019 from both Suvarnabhumi and Don Muang International Airports to all PDMF 2019 official hotels. Once you have passed through airport customs, please look out for transfer staff in uniform who will be on standby with PDMF signage to escort delegates to the vehicle.

Departure transfers are available on November 30, 2019 from PDMF 2019 official hotels to both Suvarnabhumi and Don Muang International Airports. Please reconfirm your transfer requirement at the PDMF hospitality desk when you arrive for registration at the Renaissance Pattaya Resort & Spa.

Delegates based in Thailand are welcome to join the complimentary transfers from/to both airports by following the same procedure, as outlined above.

About Pattaya, Thailand

At just over one hour by car from Bangkok’s Suvarnabhumi Airport, Pattaya is a lively beach city that draws visitors from around the world.

As part of Thailand’s Eastern Economic Corridor, Pattaya is the designated ‘MICE City’ of the east with strong infrastructure and superior facilities. A well-established tourist destination, the city boasts a diverse selection of hotels with total rooming capacity of over 30,000 rooms serving all budgets, most of which are equipped with excellent meeting facilities. In addition to sea-sand-sun vibes and a lively night life, newly developed attractions include themed water parks, museums, stage performances as well as shopping centers – all of which are options as MICE special venues and pre/post complimentary activities.

Another major draw for visitors to Pattaya is the wide selection of restaurants serving some of Thailand’s freshest seafood. Due to the high number of expatriate foreigners in Pattaya, there is also an excellent selection of authentic foreign eateries serving international cuisines ranging from French  to Arabic to Japanese.

Traveling there is easy – visitors can take their own car or ride a bus, van, or cab from Bangkok. There is also a ferry service from Hua Hin to Pattaya, which takes about an hour. Accessing Pattaya has become even more convenient recently with the commercial use of U-Tapao International (Rayong-Pattaya) serving for both domestic and international flights, shortening the time to reach Pattaya and its neighboring Eastern provinces.

The PDMF 2019 Quick Facts Guide provides
a bevy of resources to help you get a brief overview
about the event in Pattaya, Thailand.



In advocating sustainable tourism and emerging destinations, PATA is pleased to offer complimentary registration to all interested parties. Please note that airfares and accommodation costs are the sole responsibility of delegates. Kindly note that your registration will be completed once you submit the indemnity form.

Seats are available on a first-come, first-served basis.


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