PATA and Content With Purpose Launch New Digital Series Championing Tourism with Purpose Across Pacific Asia
The Pacific Asia Travel Association (PATA), in partnership with strategic content creator Content With Purpose (CWP), has launched Pacific Asia: Tourism with Purpose, a new digital film series examining how tourism can create meaningful and lasting value for destinations, businesses, communities and travellers across the region.
PATA and GBTA Partner to Strengthen Corporate Business Travel at PATA Travel Mart 2027
The Pacific Asia Travel Association (PATA) and the Global Business Travel Association (GBTA) have entered into a strategic partnership to strengthen the corporate business travel component of PATA Travel Mart 2027, to be held in Macao, China from from September 20-22, 2027.
PATA Announces New Executive Board Members
The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of five additional members to its Executive Board, further strengthening the Association’s leadership and broadening representation from both the public and private sectors across the Asia Pacific region.
Sarawak Tourism Board & Chongqing Municipal Commission of Culture and Tourism Development Awarded Grand Title Winners of the 2026 PATA Gold Awards
The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2026 PATA Gold Awards, celebrating outstanding achievements across the Asia Pacific travel and tourism industry. This year, 26 award categories recognise innovative campaigns and impactful initiatives across Marketing, and Sustainability and Social Responsibility.
PATA Travel Mart 2026 Brings Asia Pacific Tourism Community Together in Sarawak, Malaysia
PATA Travel Mart 2026 (PTM 2026) officially opened today in Kuching, Sarawak, Malaysia bringing together over 1,100 tourism delegates from 48 countries and destinations for one of Asia Pacific’s leading international business-to-business travel trade events.The Pacific Asia Travel Association (PATA) has announced Ms. Lizam Dorji, CEO of MICE Bhutan (A subsidiary of Druk Asia), as the Grand Winner of the 2026 PATA Face of the Future Award, recognising her leadership, innovation and commitment to shaping a more meaningful and sustainable future for tourism.
PATA Recognises Outstanding Chapters and Student Chapters
The Pacific Asia Travel Association (PATA) has recognised outstanding achievements across its global network of Chapters and Student Chapters through the 2026 PATA Chapter and Student Chapter Awards, celebrating excellence, leadership, engagement and sustainability across the Pacific Asia tourism community.
Lizam Dorji from Bhutan Named PATA Face of the Future 2026
The Pacific Asia Travel Association (PATA) has announced Ms. Lizam Dorji, CEO of MICE Bhutan (A subsidiary of Druk Asia), as the Grand Winner of the 2026 PATA Face of the Future Award, recognising her leadership, innovation and commitment to shaping a more meaningful and sustainable future for tourism.
PATA Youth Symposium & Education in Hospitality and Tourism Forum 2026 to Empower Next Generation of Tourism Leaders in Sarawak, Malaysia
The Pacific Asia Travel Association (PATA), in partnership with the Faculty of Hospitality and Tourism Management (FHTM) of UCSI University Sarawak Campus will bring together students and emerging tourism professionals for the PATA Youth Symposium & Education in Hospitality and Tourism Forum 2026 on August 17-18 at UCSI Hotel in Kuching, Sarawak, Malaysia.
