PATA Strengthens Collaboration with Euromonitor International to Empower Data-led Tourism Growth in Asia Pacific
BANGKOK, January 13, 2026 – The Pacific Asia Travel Association (PATA) today announced a renewed preferred partnership with data analytics company Euromonitor International, a leading independent provider of global business intelligence, market analysis, and consumer insights. PATA recognises that in a time of rapid change and uncertainty, partnerships that generate comprehensive and forward-looking data insights are vital to fostering regional knowledge, leadership, and foresight among tourism stakeholders.
By working with Euromonitor International, a recognised leader in global market, industry, economic, and consumer research, PATA strengthens its ability to deliver insights that go beyond surface-level trends. Euromonitor International’s analytical depth and cross-sector expertise provide valuable context for understanding the forces shaping traveller behaviour, market competitiveness, and investment potential in the Asia Pacific region. This collaboration supports destinations and businesses - both members of PATA and across the industry at large - in making informed, evidence-based decisions that enhance regional competitiveness and drive sustainable and inclusive industry growth.
PATA CEO Noor Ahmad Hamid said, “The core purpose of PATA has always been to ensure that practical, expert-centric insights are accessible to members and the broader industry in the Asia Pacific region. Partnering with Euromonitor International advances this commitment to the next level, enabling us to deliver even greater context and clarity in understanding the forces shaping travel across our region that further support strategic tourism planning.”
He added, “We are pleased to begin this collaboration with Euromonitor International. Their global market expertise complements PATA’s regional focus, and together we aim to provide a clearer view of where the industry is heading over the next few years.”
Stephen Dutton, Global Travel Insight Manager at Euromonitor, said, “Euromonitor’s partnership with PATA will thrive the fast-growing travel market. Through this collaboration, PATA and Euromonitor will help clients navigate complex market opportunities, unlock growth potential and foster transparency through shared insight that supports a sustainable and equitable way in travel.”
Through this collaboration, Euromonitor International will contribute a dedicated analytical article to accompany the PATA Asia Pacific Destination Forecasts 2026–2028 reports.
Each of the PATA Asia Pacific Destination Forecasts 2026–2028 reports will feature a four- to five-page article presenting data-driven global economic insights from Euromonitor International. The publication will be complemented by a forecast webinar, providing PATA members and industry professionals with the opportunity to gain deeper understanding of the analysis and its implications.
PATA and Euromonitor International plan to explore additional opportunities for collaboration to deliver enhanced value to members and the broader tourism industry.
About Euromonitor International
Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services to help our clients in unlocking worlds of opportunity®, and we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence. We have 16 offices around the world, with 1000+ analysts covering 210 countries and 99.9% of the world's consumers, and use the latest data science and market research techniques to help our clients to make sense of global markets.
