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The PATA Annual Tourism Report 2025 marks a significant milestone for the Asia Pacific region. After years of volatility and transformation, the region’s tourism sector has not only rebounded but is entering a new phase of sustained growth. In 2024, international visitor arrivals (IVAs) across 46 destinations reached 647.9 million — a 24.1% year-on-year increase and a 91.9% recovery against 2019 levels. This near-complete recovery underscores the industry’s adaptability and resilience in navigating a dynamic global landscape.
This report serves as both a reflection of how far the industry has come and a roadmap for where it is headed. With strong fundamentals, increasing connectivity, and an expanding traveller base, Asia Pacific is poised not only to maintain its leadership as a global tourism hub but also to set new standards for innovation and inclusivity in the years ahead.
Pricing 1– Complimentary (Access through Info Hub)
Members include: Government Level I, Government Level II (NTO & National Allied Partner), Aviation Level I & II, Partners (except Alliance Partners), Hospitality - Corporate, Hospitality - Corporate Affiliate, Industry - Corporate
Pricing 2– $650
Members include: Government Level II (Province/State, Municipal/CVBs & Provincial/State/Municipal Allied Partner), Alliance Partner, Education - Premium, Education - Basic, operty, Hospitality - General, Industry - General, Industry - Travel Agency, Industry - Tour Operator, Industry - Association, Industry - Media
Chapter Member Price– $975
