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Since 1st January 2020, over 20 million travel and tourism social web conversations mentioning the COVID-19 have impacted hundreds of destinations, travel verticals sectors and brands globally. While a positive rebound is taking place and travelers start dreaming and planning again, destinations’ reputation today – as mirrored by medias, consumers, citizens, brands and official stories – will fuel travelers’ choice tomorrow. TCI Research dives into the COVID-19 sentiment impact in Asia Pacific and reveals what social conversations data are telling us about drivers to activate for amplifying the rebound.
Pricing 1– Complimentary: For all PATA International Members
Chapter Member Price– $150
