Issues and Trends (3Q 2023): Influencer Marketing & User-generated Content

With the resurgence of competition among destinations within and outside the Asia Pacific region, every available means of influence is being leveraged to inspire individuals to explore new places. In this dynamic landscape, data-driven influencer marketing and user-generated content play a pivotal role in differentiating a destination’s marketing approach, provided they are used effectively.

The purpose of this report is to offer guidance and practical insights on how destinations and businesses can effectively harness influencer marketing and user-generated content (UGC) data to inform their marketing and influence strategies. This includes targeting emerging topics of interest, identifying destination advocates both within and beyond the tourism sector, profiling the unique characteristics that define a destination’s identity, and outlining best practices and pitfalls to avoid when executing influencer campaigns.

Pricing 1– Complimentary: For all PATA Members

Chapter Member Price– $150