VE Bulletin December 2018: Private Data Co-ops, The Next Step in Secure Traveller Insights? (Download)
The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.
Sharing consumer data within the travel sector is very helpful in understanding traveller behaviour. There is a need for more tailored and precise data around a single location or destination. A new concept called Private Data Co-ops (PDC) solves this issue. PDCs are formed to connect the data of a designated group of public and private sector participants in an atmosphere that is mutually beneficial to all parties while limiting any privacy concerns associated with open global exchanges.
Find out how a PDC can help you better understand traveller behaviour and increase share of wallet in the market by downloading this free PATA VE Bulletin.