VE Bulletin January 2019: The Rise of Stopover Tourism (Download)
The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.
Layovers at the airport get a bad rap as a long and tiring part of a trip or short and rushed. But what if there are ways to make the layovers part of the trip itself? Gone are the days when airport layovers need to be tedious and boring. For some destinations, stopover tourism is part of their key strategies in driving visitors and increasing spend.
This first edition of the PATA VE Bulletin for 2019 – The Rise of Stopover Tourism – features how government authorities and tourism stakeholders can work collaboratively to attract stopover traffic and to bring economic benefits to the local tourism industry.