About the Author
Mason is the Director of Global Markets Growth at Tripadvisor, based in Singapore. He leads international expansion efforts across Europe, APAC, and LATAM, driving growth through integrated strategies across marketing, product, content, and localization. To learn how your brand can leverage insights like these through Tripadvisor Marketing Solutions, feel free to contact Mason at mtay@tripadvisor.com or the Head of Asia Pacific, Scott Wegener at swegener@tripadvisor.com.