Tourism in Focus (July 2026): AI-Driven Discovery: How Travel Planning is Shifting, and What APAC Destinations and Hotels Should Do

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This edition was produced in partnership with Amadeus, a PATA Corporate member and a global IT provider improving the business performance of travel and tourism players.

PATA Members, get your copy here >

This edition was produced in partnership with Amadeus, a PATA Corporate member and a global IT provider improving the business performance of travel and tourism players.

PATA Members, get your copy here >

About the Author

Paul Wilson is Vice President, Asia Pacific, Hospitality at Amadeus, where he leads regional strategy and works with hotel groups and partners across APAC to navigate evolving traveler expectations and the growing role of technology in travel planning. A global hospitality executive with more than 25 years’ experience, he has held senior leadership roles across Africa, Europe, Australia, and Asia, with expertise spanning strategy, operations, distribution, and large-scale transformation.