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Cover-Tourism in Tourism-Jun.jpg
Back Cover.jpg

Tourism in Focus (June 2026): The Next50: The Older Traveller Growth Opportunity for Brands

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This edition was produced in partnership with DD Global, a PATA member and a creative and strategic insight consultancy.

PATA Members, get your copy here >

This edition was produced in partnership with DD Global, a PATA member and a creative and strategic insight consultancy.

PATA Members, get your copy here >

About the Author

Drago Djourov is MD of DD, a marketing research consultancy based in Singapore and Tokyo. He helps global and Asia regional brands in travel, tourism, leisure, and hospitality with customer research, marketing strategy and thought leadership. He partners with Scott Percival of Lore Consulting to produce the Potluck Podcast that ‘stirs unique flavours of people, culture and brands in Asia.’ They’ve also authored THE NEXT50: Identifying Growth Opportunities for Brands in Asia with The Older 50+ Adult.