About the Author
Hannah Aston is a Content Manager at HBX Group, where she strategises the content marketing initiatives for two of the Group’s key brands: Hotelbeds for travel distributors and Bedsonline for retail travel agents. Shaping these brands’ online presence via industry-focused and thought leadership content, Hannah ensures that HBX Group serves as a key voice in the industry and a consultative partner to global travel professionals. HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.