Bulletin2026- Sojern Cover.jpg
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Bulletin2026- Sojern Cover.jpg
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Tourism in Focus (May 2026): Asia Pacific Travel Demand Is Growing, But the Destinations That Read the Data Will Win

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This edition was produced in partnership with Sojern, a PATA member and one of the leading travel marketing platforms for hotels, attractions, and destinations.

PATA Members, get your copy here >

This edition was produced in partnership with Sojern, a PATA member and one of the leading travel marketing platforms for hotels, attractions, and destinations.

PATA Members, get your copy here >

About the Author

Hannah Aston is a Content Manager at HBX Group, where she strategises the content marketing initiatives for two of the Group’s key brands: Hotelbeds for travel distributors and Bedsonline for retail travel agents. Shaping these brands’ online presence via industry-focused and thought leadership content, Hannah ensures that HBX Group serves as a key voice in the industry and a consultative partner to global travel professionals. HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.