Dr. Temesgen Assefa

 Chief Consultant, JTB Tourism Research & Consulting Co.

Dr. Temesgen Assefa is Chief Consultant at JTB Tourism Research & Consulting Co., a research and consulting think-tank firm of the JTB Group, specialising in international tourism policy, sustainable tourism, destination development, consumer behaviour, and tourism marketing. He holds a Ph.D. in Public Policy and has more than a decade of experience leading global tourism research and consulting projects across Asia, Europe, and the Middle East. His expertise spans tourism policy and strategy, destination competitiveness, tourism market intelligence, and tourism marketing plans. Dr. Assefa has been invited to speak at international conferences and serves as a reviewer for research publications in the fields of sustainable tourism and destination management, contributing to the advancement of both academic research and industry practice.