Natasha Martin

Natasha Martin

Director of Tourism Innovation & Engagement, NEOM

Natasha is the founder of Good Tourism, a consultancy that helps destinations  define, develop and deliver good tourism. She has fourteen years experience working with adventure tourism markets around the world. Her work focuses on frontier and niche destinations, including Saudi Arabia, Indonesia, Ethiopia, Greenland, Namibia, India, Peru and Myanmar.  

Natasha holds a Masters of Tourism Administration and a BA Honours in African History. She is an avid traveler who has visited over 80 countries. Originally from Montreal, she is currently based in Phnom Penh.

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