Sung Eun Lee

Director, Department of Tourism Industry, Jeju Tourism Organization

Sung Eun Lee received his Ph.D. in Tourism from Jeju Nat’l University, Korea, in 2008 and worked as a postdoctoral researcher at the Univ. of Guelph in Canada. Since joining the Jeju Tourism Organization (JTO) in October 2010, he has worked in inbound marketing, duty-free business management, rural and community tourism, destination competitiveness projects, and tourism research. His areas of interest include sustainable tourism policy, destination marketing, service management (customer satisfaction and CRM), and tourism big data research.