Integrating Promotional Mix and Digital Marketing in Tourism
Bengaluru, Karnataka, India – September 23, 2025 – PATA India Christ University Student Chapter, Department of Tourism Management, successfully hosted a Guest Lecture for first-year BBA Marketing and Tourism students on the topic “Integrating Promotional Mix and Digital Marketing in Tourism.” The session was delivered by Ms. Hasina, who highlighted the significance of public relations, exhibitions, and personal selling in building credibility and trust within the tourism industry. She further emphasized how travel businesses can leverage influencers, storytelling, and digital campaigns to enhance visibility and create lasting impressions. Drawing connections between traditional practices such as travel fairs and modern digital strategies, the lecture underlined the importance of balancing emotional appeal with digital amplification, showcasing how an integrated promotional approach is essential for destinations and tourism boards to thrive in a competitive global landscape.
About PATA India Christ University Student Chapter:
Founded in 2020, PATA India CHRIST University Student Chapter is India’s first PATA Student Chapter. The organization is run by students of the tourism discipline of CHRIST (Deemed to be University) to benefit more than 250 members spanning across undergraduate and postgraduate tourism programmes in the university. The members are encouraged to participate in activities hosted by the chapter, focusing on various industry concerns, including sustainability and industry development.
Reach out to PATA India CHRIST University Student Chapter:
Instagram: @pata_cu_
Facebook: @patachristuniversity
LinkedIn: @patachristuniversity
Email: patacustudentchapter@gmail.com
For more information, please contact:
Aashi Kedia, Chairperson
Email: aashi.kedia@bbattmh.christuniversity.in
Diyaa Thakur, Vice-Chairperson
