‘Beyond Zeros and Ones’ – EP 1: Étienne Mérineau

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‘Beyond Zeros and Ones,’ a podcast on the technology of our daily lives and on the future of the tourism industry.


Zeros and ones refers to the sequences and bytes of digital information stored on computer hardware. When we start exploring beyond zeros and ones, we can see the potential of delivering greater value by solving difficult problems in entirely new ways. In this new podcast series, we explore the impact of technology on our day-to-day life and on the future of the travel industry.

Episode 1: Étienne Mérineau

Technology has become an inseparable part in our lives, and even more so after the use of artificial intelligence rapidly increased. In this first episode of the Beyond 0s and 1s podcast, Étienne Mérineau, co-founder of Heyday.ai shares his view on the use and the future of AI. He also talks about the difference of using big data and AI for completing certain tasks and how AI could be a part of the human-centric tourism industry. 

“We really need to see AI as an enhancement of human being, not replacement.”

About Étienne Mérineau 

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Étienne Mérineau is an award-winning multidisciplinary creative entrepreneur working at the intersection of marketing, e-commerce and artificial intelligence.

He is the co-founder of Heyday.ai, an AI-powered live chat platform for retailers and e-commerce merchants. They're on a mission to help brands deliver customer happiness one conversation at a time. The firm’s clients include Decathlon, Danone, LVMH, Simons, Dynamite, DAVIDsTEA, and more.

Heyday.ai’s work has been featured in Forbes, The Washington Post, VentureBeat, Business Insider, Yahoo Finance, Quartz, and many more.

Personal Milestones:

  • Forbes 30 Under 30 (2018)
    55+ awards & nominations at international and national award shows including: One Show, Webby Awards, Tomorrow Awards, Cannes Cyber Lions, Applied Arts Advertising & Interactive Awards, Marketing Awards, Media innovation Awards, AIGA, Prix Créa, Prix Boomerang, Prix Média & Prix Grafika.

  • 40+ national & international clients including Adidas Originals, Air Canada, Coca-Cola, McDonald's, Home Depot, Hitachi, SONOS, MIT, General Motors, Lexus, Fido, Rogers, Videotron, Air Transat, Absolut Vodka, Mott's Clamato, Sleeman, Bud Light, Learjet, etc.

    30 Under 30 Infopresse (2015), 30 Under 30 shortlist

  • Marketing Magazine (2015)

  • ARISTA Finalist - Entrepreneur of the year - Startups (2019)

Zeros and ones refers to the sequences and bytes of digital information stored on computer hardware. When we start exploring beyond zeros and ones, we can see the potential of delivering greater value by solving difficult problems in entirely new ways.

Conversation Markers:

01:00- Étienne introduces himself

02:31- What does Heyday.ai do?

05:45- How would chatbox help your business?

08:47- How does AI work in chatboxes? How is it different from other chatboxes?

16:35- AI and tourism

22:00- Integration of AI chatboxes into our daily lives and businesses

24:45- How can the tourism industry adapt the use of AI

29:15- What’s the next step for Heyday.ai?

32:20- What’s the next development for AI? 


Listen on Spotify:

Zeros and ones refers to the sequences and bytes of digital information stored on computer hardware. When we start exploring beyond zeros and ones, we can see the potential of delivering greater value by solving difficult problems in entirely new ways.

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