From AI-powered content creation to mastering Online Travel Agencies, PATA’s latest training programmes equipped over 140 participants in Sarawak with practical digital skills. This blog highlights three hands-on workshops held in Kuching and Miri in April – each designed to meet different needs within the local tourism sector.

PATA and the Sarawak Tourism Board implemented an innovative programme for tourism SMEs: a hands-on workshop focusing entirely on artificial intelligence (AI). The programme was held in Kuching, Malaysia, from October 29 to November 1, and was attended by 63 participants. Learn more about the training in this blog.