Connecting with the Resilient LGBTQ+ Travel Market
Are you overlooking one of the most loyal and resilient travel segments? In this issue of the PATA VE Bulletin, IGLTA shares the results from its Post COVID-19 LGBTQ+ Travel Survey as well as key trends and tips to help the tourism industry reap the benefits of charting an inclusive path to recovery.
As the COVID-19 pandemic continues to challenge the tourism industry, it’s more important than ever for travel businesses to create effective messaging and ensure that they are making all travelers feel welcome in their outreach.
With so many destinations competing for the attention of future travelers, now is the time to stand out in the crowd. LGBTQ+ travel represents an opportunity to engage one of the most resilient and loyal segments, as documented in a recent survey from IGLTA, the International LGBTQ+ Travel Association.
In this issue of the PATA VE Bulletin, IGLTA shares the results from its Post COVID-19 LGBTQ+ Travel Survey as well as key trends and tips to help the tourism industry reap the benefits of charting an inclusive path to recovery.
Photo Credit: @AsianMapleLeaf
Highlights include:
Approximately 15,000 LGBTQ+ individuals around the world completed IGLTA’s Post COVID-19 LGBTQ+ Travel Survey, with the largest representation from the United States, Brazil, Canada, France and Mexico.
Two-thirds (66%) of global respondents said they would feel comfortable traveling again for leisure before the end of 2020, with September and October the most popular choices.
Forty-five (45%) of global respondents said they would be likely/very likely to take a short-haul flight (3 hours or less) in the next six months.
Photo Credit: Out Adventures
The survey also focused on the probability of LGBTQ+ individuals participating in a variety of travel- related activities in the next six months, again showcasing the strong willingness to travel and the diversity of interests within the LGBTQ+ travel market:
Learn how to create a more inclusive marketing strategy that has the potential to build loyalty with LGBTQ+ travelers and their allies, resulting in long-term economic growth.
About PATA VE Bulletin
The PATA VE Bulletin is a monthly publication release providing expert commentary on a trending issue that is shaping the tourism landscape available as a free download for all travel industry professionals. For partnership inquiries, please send us a message.
About IGLTA
The International LGBTQ+ Travel Association (IGLTA) is the global leader in advancing LGBTQ+ travel. IGLTA’s mission is to provide information and resources for LGBTQ+ travelers and expand LGBTQ+ tourism globally by demonstrating its significant social and economic impact.
