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Webinar | PATA Visitor Forecast Updates – Tourism Recovery on Track but with New Challenges

  • Time Zone: GMT+8, SGT (map)

PATA International Members can receive a recording of this webinar by request only.


This webinar will further update the visitor arrival forecasts considering the recent relaxation of travel restriction by a number of destinations and source markets with a view to assessing their impacts on the recovery trajectories of tourism demand within the Asia Pacific region. Scenario forecasts including the mild, medium and severe scenarios are created to address the uncertainties brought about by the ongoing pandemic in certain destinations and source markets.

During this webinar, participants will have the opportunity to ask questions about the latest forecasts and find out useful insights and analyses for destinations and marketers to prepare for and manage the recovery of their tourism industries for the next three years.

What You'll Learn:

  1. Destinations/regions that will lead the recovery in the Asia Pacific region 

  2. Key factors behind the accelerated tourism demand recovery for a number of destinations in the region 

  3. Latest macro-economic outlook as businesses and consumers struggle with rising inflation  

  4. Fresh research on key travel categories across lodging, travel modes, in-destination spending and online booking  

  5. Changes in consumer travel behaviour, consumer confidence, preference, and likelihood of travel

  6. Major travel trends in Asia Pacific and consumer sentiment for the end of the year    

  7. How to bring tourism back better with mobile data and how big data can enhance your upcoming planning 


As part of your PATA Membership benefits, registration to this webinar is complimentary for PATA International Members – please use the email address associated with your organisational membership to register for this event. Registration fees apply for all other participants.  

Please note that certificates will be provided only to PATA Youth who have purchased a ticket for the session.  

 (9 AM London | 1:30 PM New Delhi | 6 PM Sydney | 8 PM Auckland)

 

Speakers

Professor Haiyan Song, Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Professor Haiyan Song is Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He has a background in Economics with a particular focus on tourism demand modelling and forecasting. Read more

Dr. Anyu Liu, Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University 

Dr. Anyu Liu is specialised in tourism economics with a particular interest in tourism demand modelling and forecasting. He has worked with a number of international organisations on tourism demand modelling and forecasting, and economic impact research and consultancy projects. Read more

Caroline Bremner, Head of Travel Research, Euromonitor International

Caroline Bremner manages the global content strategy for the travel and tourism industry at Euromonitor International, which she joined in July 1996. Caroline has a degree in French (MA (Hons), University of Edinburgh) and Postgraduate Diploma in European Marketing and Languages (PG Dip, Napier University, Edinburgh). Read more

David Fowler, Vice President and Head, Cross-Border & Sales Excellence- Asia Pacific, Visa

David Fowler heads the Asia Pacific Cross-Border business unit as well as the Sales Excellence team in Asia based in Singapore. David has had a diverse global career with almost 30 years of experience in cards and payments.  His experience in the industry spans roles across card acquiring, issuing, co-brands, country management, global account management, product, and now business operations. Read more

Fabrizio Orlando, Global Industry Relations Associate Director, Tripadvisor

Fabrizio joined Tripadvisor at the end of 2018 and since then leads the global Industry Relations team, overseeing the company's institutional relationships, and global thought leadership projects and partnerships. Fabrizio works with national hospitality and tourism bodies, associations and non-governmental organisations… Read more

Kenneth Leung, Vice President of Sales & Operation, Asia, Vpon Big Data Group

Kenneth has been in digital marketing, Ad-tech and big data industry for over 15 years. His expertise includes digital marketing strategy, digital transformation, media, data analytic and sales management spanning from performance agency to Big Data company. Kenneth is currently the VP of Asia overseeing regional business and operation for Vpon Big Data Group.

Moderator

Paul Pruangkarn, Chief of Staff, Pacific Asia Travel Association (PATA)

Paul Pruangkarn is the Chief of Staff at the Pacific Asia Travel Association (PATA), headquartered in Bangkok, Thailand. In his role, he assists the CEO in executing the strategic goals and activities of the Association across all departments. In addition, he is currently overseeing the day-to-day operations of all communications, public relations, and marketing, and serves as one of the key spokespersons for the Association. Read more

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PATA Resilience Forum 2022

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PATA Youth Symposium 2022