As a vital driver of economic growth, cultural exchange, and sustainable development, tourism plays a central role in the prosperity of Asia and the Pacific. In a period of rapid transformation, the urgency to revitalise the sector and define its future direction has never been more pressing. The Forum will serve as a dynamic platform for stakeholders to forge synergies, foster innovation, and develop strategies that will shape a resilient, sustainable, and smart tourism ecosystem.
The 2025 programme will address a wide range of critical topics aimed at steering the tourism industry towards long-term competitiveness and inclusivity. Key discussions will include analysing global and regional tourism trends in the post-pandemic era to uncover emerging opportunities and challenges, exploring the intersection of technology and culture to enhance visitor experiences while safeguarding heritage, and advancing tourism education to strengthen cross-cultural dialogue. The role of digital advancements in fostering global understanding and promoting smart, sustainable practices will be a central focus. Through these in-depth conversations, the Forum aims to guide the Asia-Pacific tourism sector towards a future defined by collaboration, innovation, and cultural enrichment.
In line with this vision, the 2025 UN Tourism/PATA Forum on Tourism Trends and Outlook will address the theme “Synergy in Motion: Charting New Frontiers for a Resilient, Sustainable, and Smart Tourism Ecosystem.”
Serving as a knowledge-sharing platform for National Tourism Administrations, National Tourism Organizations, Destination Management Organizations, government officials, NGOs, industry practitioners, and academics, this year’s Forum will deliver on the following objectives:
Catalyse international collaboration by identifying innovative approaches to travel and destination management.
Address regional challenges and opportunities, equipping stakeholders with strategies for growth and resilience.
Advance tourism education and cultural exchange, highlighting the role of digital tools in fostering global understanding.
In Collaboration With:
