The lifting of travel restrictions and borders’ reopening by China at the beginning of this year offer opportunities and prospects for accelerated market and business recovery for both DMOs and business owners, as this releases pent-up demand for Chinese overseas travel. This webinar will present the updates and highlights on the 2023 Chinese international travel intentions and expectations, and tips for meeting China visitors’ demand by TCI Research’s multiple data sources. Trends on online search and travel bookings, shifts in travel preferences will also be shared by Trip.com.
During this webinar, participants will have the opportunity to ask questions about preferences and expectations of Chinese travellers and find out useful insights and key take-aways for marketers, business planners and strategists, and policy makers to prepare for and manage the share of this particular market.
What You'll Learn:
The state of sentiment of Chinese in relation to international travel
Regions and countries generating the best reputation
Take-Aways on how to best meet the Chinese travellers’ demand
Potential and pent-up demand of Chinese market with border reopening & top destinations
Recovery and trends – bookings and searches
Shifts and changes in travel styles from 2019 and what you can do now
What are the top 10 cities and top attractions booked on Go City
What are the most common questions asked by outbound Chinese tourists
Please note that certificates will be provided only to PATA Youth who have registered for the session.
4 PM Singapore, GMT+8 (1:30 PM New Delhi | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland )
Speakers:
Olivier Henry-Biabaud, CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation. Read more
Dawn Jeremiah, VP of Marketing & E-Commerce - APAC, Go City
Dawn’s experience covers growth marketing, ecommerce, and digital content marketing for global brands, media conglomerates and start-ups in San Francisco, Kuala Lumpur, Hong Kong and Singapore. Her foray into travel and tourism began at a content marketing agency before joining a global travel metasearch company looking after marketing in APAC. Read more
Johnson Ong, Market Director, Trip.com
As the Market Director, Mr.Johnson Ong oversees Trip.com’s Hotel Business Units in Singapore, Indonesia, Oceania, and Maldives. Among his key responsibilities, Johnson formulates business strategies aimed at growing Trip.com's market share, while also increasing occupancy rates at hotels in these markets. Read more
Moderator:
Paul Pruangkarn, Chief of Staff, PATA
Paul Pruangkarn is the Chief of Staff at the Pacific Asia Travel Association (PATA), headquartered in Bangkok, Thailand. In his role, he assists the CEO in executing the strategic goals and activities of the Association across all departments. Read more