HBX Group Redefines Partner Connectivity With Launch of New Partner Portal
London, 24 January 2026 – HBX Group (HBX.SM), a leading B2B travel technology marketplace, has launched its new Partner Portal, designed to transform how hotel partners and clients worldwide interact with its solution.
As part of HBX Group’s strategy to deliver a more connected and future-ready partner ecosystem, the new portal provides a faster, more secure, and more efficient solution for partners and internal teams worldwide. Its design unlocks new possibilities for growth and innovation, while introducing practical improvements that partners will benefit from immediately. Key benefits for hotel partners include:
More Autonomy – Hotels can manage their properties on their own terms, creating and managing users with the right permissions through a new identity and access management system, now reinforced with two-factor authentication.
More Speed – Evergreen contracts and simplified rate plan setup enable hotels to launch promotions and seasonal offers in minutes, helping them capture demand as it happens.
More Simplicity – An upgraded, more intuitive design reduces friction and makes property management faster and easier.
More Security – Rebuilt in a robust, scalable, and secure environment, the portal provides partners with greater confidence and reliability to support long-term growth.
The redesign also lays the foundations for future enhancements, including multi-hotel selection, reinforcing HBX Group’s commitment to innovation and partner success.
"Our Partner Portal has been designed hand-in-hand with our partners’ needs in mind. By delivering greater autonomy, speed, simplicity, and security, we are equipping them with a solution that not only supports their daily operations but also grows alongside their businesses," said Xabi Zabala, Chief Sourcing & Commercial Services Officerat HBX Group.
Available in 17 languages, the HBX Partner Portal further strengthens HBX Group’s mission to simplify the complexities of the travel industry through technology, data, and innovation.
Alongside the Partner Portal, HBX Group has introduced a series of enhancements aimed at improving reliability and flexibility across its API-driven distribution, supporting more predictable outcomes and scalable operations for partners.
“These enhancements reflect our focus on giving partners greater control, confidence and flexibility in how they work with us,” said Daniel Nordholm, Chief Product & New Business Officer at HBX Group. “By strengthening security, usability and autonomy through solutions like the Partner Portal, we are continuing to build a solution that is designed to scale alongside our partners and support their growth over the long term.”
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About HBX Group
HBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.
HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.
More information:
www.hbxgroup.com
HBX Group Media Contact
PR & Media Relations media@hbxgroup.com