PATA member Khiri Travel, and partners, unveil fundraiser to benefit Asian grassroots projects

Khiri Travel and its charitable arm, the Khiri Reach Foundation, have announced Saturday, 30 January, 2027, as the date for the Steps for Impact 2027 charity walkathon. The new pan-Asian annual fundraiser will support grassroots projects that improve lives, protect nature, and inspire positive change.

The travel industry is being invited to join in.

Fourteen fundraising events in eight countries will generate funds via a series of five-kilometre walks, sponsorships, corporate or individual donations, and contributions of travel products for an online silent auction.

All funds raised will be used by the Khiri Reach Foundation to support vetted conservation and community projects in Asia. These include:

Balinese Music Programme for People with Disabilities (Bali, Indonesia): Launching a Balinese music programme for people with disabilities, creating opportunities for learning, creativity and inclusion.
Andong Youth Football Team (Andong, Cambodia): Supporting a local youth football team, giving young people access to sport, teamwork and community.
Community First Aid & AED Initiative (Trapaing Rung, Cambodia): Providing a community AED and First Aid training, equipping residents with the skills to respond to medical emergencies.
Primary School Vegetable Garden (Khao Sok, Thailand): Expanding a primary school vegetable garden to strengthen school meal programmes and provide additional food for children from poorer families.
Public School Library (Tha Yet Chaung Village, Myanmar): Developing a school library to give children greater access to books, learning resources and opportunities to read.
Saigon Floating Waste Barriers (Ho Chi Minh City, Vietnam): Installing floating waste barriers to help prevent plastic and other waste from entering local waterways.

Other projects are being added.

Steps for Impact 2027 is the modern brand evolution of previous walkathon and bikathon charity events organised by YAANA Ventures in 2017, 2019, 2024 and 2026.

“Over the last few years, charity actions on behalf of Khiri Reach have grown bigger and more ambitious,” said Willem Niemeijer, CEO and founder of Khiri Travel. “Steps for Impact 2027 represents the coalescence of our past and future charity commitments into a new industry-inclusive annual fundraiser,” he said.

Niemeijer is inviting travel industry suppliers, travel organisations and corporate bodies that want to get involved in Steps for Impact 2027 to join in.

Companies, organisations and individuals can walk, donate or join the auction.

Organisations can choose an official sponsorship package, sponsor a team of walkers, or partake in the auction of travel products, either as a donor or bidder.

Travel entities are now being invited to donate tourism products for auction.

The walkathons will take place in 14 locations in eight Asian countries: Thailand, Cambodia, Laos, Vietnam, Myanmar, Sri Lanka, Indonesia and the Philippines.

Donations and auctions will be facilitated online in a dedicated Steps for Impact 2027 website, to go live in December 2026.

Initial Steps for Impact 2027 information can be found at https://yaana-ventures.com/steps-for-impact-2027. Or email sustainability@yaana-ventures.com.

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ABOUT STEPS FOR IMPACT 2027

Steps for Impact 2027 is a new regional fundraising walkathon, organized by YAANA Ventures for Khiri Reach foundation that supports grassroots projects across Asia that improves lives, protects nature, and inspires positive change. Steps for Impact 2027 is the modern brand evolution of previous walkathon and bikathon charity events organised by YAANA Ventures and Khiri Reach in 2017, 2019, 2024 and 2026.

ABOUT YAANA VENTURES

YAANA Ventures is an owner, partner and operator of sustainable and entrepreneurial travel and hospitality ventures in Asia. YAANA Ventures distinguishes itself by sharing real experiences that are grounded in the cultural richness of Asia. The company is the champion of The Long Run’s 4Cs of responsible tourism: conservation, community, culture and commerce. YAANA implements all its ventures based on these guiding regenerative travel principles. Visit https://yaana-ventures.com/

ABOUT KHIRI REACH
Khiri Reach is a charitable foundation established in 2007 to help disadvantaged people through community development, conservation, environment and empowerment projects. Khiri Reach has set up programs in Thailand, Laos, Vietnam, Myanmar and Cambodia with projects coming in Indonesia, Maldives and Sri Lanka. The foundation works directly with people in rural areas and city zones to improve their living conditions. Khiri identifies bona fide projects that need funding, advises donors and volunteers, and ensures that 100% of donations go to beneficiary projects, with Khiri Travel covering all overheads whilst coordinating with local NGOs and projects. Khiri Travel also provides manpower as all staff are allocated five paid working days a year to dedicate to the Khiri Reach projects they wish to lead.

YAANA Ventures

33/2 Tiwanon Road Soi 28, | Bangkasor, Muang, Nonthaburi 11000, Thailand

Tel: (+66) 2 591 5420 | Email: business@yaana-ventures.com

Media Contact

Ken Scott | ScottAsia Communications | UK: (+44) 7949 077959 | Email: kens@scottasia.net

Anchalee Sriwongsa | Thailand: (+66) 82281 8611, 91806 0484 | Email: ann@scottasia.net

Steps for Impact 2027 Organizers