TCEB and Trendwatching Launch “Designing for the Next Generation” — a Strategic Report Shaping the Future of Asia Pacific’s Business Events and Travel Experiences
6 October 2025, Thailand - The Thailand Convention and Exhibition Bureau (TCEB), through its MICE Intelligence Center, in strategic collaboration with TrendWatching, proudly announces the release of a new report, “Designing for The Next Generation.” This groundbreaking research explores the transformative trends set to reshape business events and travel experiences across Asia Pacific over the next 3–5 years.
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Gen Z becomes the largest workforce generation by 2035, yet they're already reshaping how we think about business travel and destination experiences today. They choose destinations and travel experiences like they choose brands - values first, authenticity always. For Asia Pacific's travel industry, the question isn't if we should adapt, but how quickly we can transform.
This groundbreaking report identifies 7 transformative trends across three key themes that will redefine travel experiences over the next 3-5 years - from sustainability as baseline expectation to wellness-integrated journeys and authentic cultural immersion that today's travelers demand.
The research features exclusive insights from interviews with major global events and experiences already pioneering these approaches. Their real-world implementation demonstrates that next-generation travel isn't a future concept - it's happening across Asia Pacific today.
As travel professionals, understanding these shifts is crucial for designing experiences that resonate with tomorrow's travelers while celebrating our region's unique heritage and innovation.
Download the full report in English and Thai at: https://bit.ly/3WhpJGF
Together, let's shape the future of Asia Pacific travel.