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AI & Travel Planning Behaviour
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The content on this page are 100% from our experts and their great minds.
Consume with reassurance that these information are accurate and fact-checked.
Where do we begin?
+ World Tourism Day 2026, we asked our experts everything you want to know about AI…. 🎤︎︎
+ World Tourism Day 2026…. 🎤︎︎
“Digital Agenda and Artificial Intelligence to Redesign Tourism“
Welcome! This page gathers expert perspectives from across the travel sector to answer our biggest questions about AI in this people-centric industry. From changing travel habits and environmental impacts to HR shifts and smart consumer tips, explore our topics below to build your own verdict on AI.
What can I learn about AI from this page?
This page discusses 4 key topics:
AI & Travel Planning Behaviour: How has consumer’s travel search & planning patterns changed? What should businesses & destinations do to adapt?
AI & Sustainability: How can AI be used for something greater than business optimisation? Can AI’s adoption for good deeds counter the resources it consumes?
AI & Job Security: Is AI really going to takeover this people-centric industry? How should the workforce prepare themselves?
What’s Next for AI: What are the upcoming opportunities and challenges?
Click on the topic you would like to know more about to invite the experts to the chat. ➡️
✎ New Chat
⌖ Search Chat
ℹ︎ Resources
Recents
AI & Travel Planning Behaviour
AI & Sustainability
AI & Job Security
What’s Next for AI?
Meet the Experts
—————————————
Disclaimer
The content on this page are 100% from our experts and their great minds.
Consume with reassurance that these information are accurate and fact-checked.
Starting a conversation on AI & Travel Planning Behaviour…
They say “AI is planning travellers’ entire itinerary.” Is this true?
Vincent Zheng, Tourism Fiji
AI is not changing what travellers seek, but how they discover and plan their trips. This is especially evident in China, where travellers increasingly favour interest-led, personalised itineraries over standard checklists, whether for family holidays, honeymoons, diving, wellness, or adventure.
Mikyung Je, Incheon Tourism Organisation
Itinerary-planning behaviour has become a dominant use case, with roughly one in five enquiries asking the AI to design an entire trip rather than answer a single question.
Florian Bois, Dida Travel
Chinese travellers, especially younger ones, increasingly begin with an AI assistant or the tools built into OTAs, rather than a keyword search or a long scroll through Xiaohongshu. They ask for a whole trip in one sentence: i.e. a four-day family break in Hokkaido, close to a ski slope, within a set budget.
How much do travellers trust the generated itinerary?
Prof. Haiyan Song, SHTM Hong Kong PolyU
Our recent survey of thousands of participants show that acceptance of travel itineraries depends more on itinerary quality than on whether recommendations come from GenAI or traditional platforms, with nearly identical satisfaction ratings. Operational feasibility is the most influential, followed by the credibility of destination information. When itineraries were perceived as highly feasible, 84% of participants indicated a willingness to commit to the itinerary, compared with only 50% when feasibility was low.
Stephen Dutton, Euromonitor International
Before a majority of consumers are ready to allow an agent to book on their behalf, certain elements will need to be addressed, including perceived accuracy and relevance, which are major draws of AI in the first place. The more accurate and relevant the recommendations are, the more likely consumers are to make a booking. I think consumers will also want some level of transparency and human oversight, at least initially.