PATA Annual Summit

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*Please note that only registered delegates may access the event.


The PATA Annual Summit brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region. The Summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism. PAS 2018 is kindly hosted by the Korea Tourism Organization and Gangwon Province.


Travel and tourism allow people from various backgrounds to better understand each other as humans, regardless of our race, religion or nationality.  However, in times of increasing change and complexity, it can be easy to overlook the impact the travel and tourism industry has on countries, communities and the environment. From its close links to trade and community development to its impact on cross-cultural understanding and poverty alleviation, it is the connections between organisations in both the public and private sectors and between people from various backgrounds that will drive the sustainable and responsible development of the industry.

PATA understands that vitality of the industry can only be maintained through the concerted efforts of all stakeholders, working in harmony and unison to build bridges and not walls. The PATA Annual Summit 2018 conference will look at the various connections that are helping to shape the industry as we move towards a more exponential future, bringing together a diverse lineup on international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region.



For inquiries, fill up the form and leave us a message.


Generously hosted by the Korea Tourism Organization and Gangwon Province



Delegate Lanyards Sponsor


Supporting Media Partners



Join us at the PATA Annual Summit 2018, a four-day event that brings together travel’s most innovative thinkers to connect, share and move travel forward.

As part of the PAS 2018 programme in partnership with the World Tourism Organisation (UNWTO), the Pacific Asia Travel Association (PATA) will also host the UNWTO/PATA Ministerial Debate which brings together Tourism Ministers and leading industry experts to address thought-provoking issues.


Highlights of the Summit include:

A one-day conference which gathers a dynamic line-up of speakers and panellists to share their insights and knowledge on upcoming trends affecting the Asia Pacific tourism landscape

The PATA Annual General Meeting for PATA Board members as well as PATA’s executive and advisory meetings

The PATA Youth Symposium, a bi-annual session of roundtable discussions which engage students and young tourism professionals while connecting them with industry leaders



Join us at the PATA Annual Summit 2018 as we reshape, rethink and reimagine the future of travel in Asia Pacific.

Register today!



Experience the diverse landscapes of Gangneung, Korea’s best all-year-round destination. A popular destination among locals, Gangneung combines the white sandy beaches that stretch across the East Coast with the misty peaks of the Taebaek Mountains, also referred to as the spine of the Korean Peninsula. It is expected to have perfect weather with an average temperature of 20 degrees Celsius during the period of PAS 2018.

Serving as the location setting for popular Korean drama, Gangneung is gaining traction as a destination for fans of the Korean Wave, or ‘Hallyu’. The city boasts a unique cultural heritage – the Gangneung Danoje Festival serves to preserve the folk culture of the Joseon Dynasty, and has been UNESCO-designated as a Masterpiece of the Oral and Intangible Heritage of Humanity. Gangneung will also be co-hosting the Olympic Winter Games PyeongChang 2018, along with the cities of PyeongChang and Jeongseon.

Venue: Lakai SANDPINE

Situated on Gyeongpo beach along, Lakai SANDPINE offers a breathtaking ocean scenery along with magnificent views of the Deagwallyrong Mountain and Gyeongpo Lake, with the name ‘Lakai’ meaning ‘shining ocean’ in the native Hawaiian language. The resort is equipped with various facilities including banquet halls, pools, and restaurants. Gyeongpo Beach is a well-known tourist attraction within Korea- a flawless combination of nature and cultural relics with many nearby attractions.

Getting There

Gangneung is approximately 2.5-hours away from Seoul by car. Airport transfers are available between Seoul Incheon International Airport and PAS 2018 official hotels for all registered delegates arriving on May 16-18 and departing on May 20-21. Visitors can also arrange for their own transportation into Gangneung by bus or train.

Dress Code

Business attire is the official dress code during PAS 2018 business sessions. Dress code for evening social functions, unless otherwise specified within the programme, is smart casual attire or national costume.


Foreign nationals entering Korea are generally required to have a valid passport and a Korean visa assigned by an overseas branch of Korean embassy or consular offices. However, many are now permitted visa-free for a limited period under certain conditions following the “Citizens of the Countries under the Visa Exemption Agreement”. In order to check whether you’re allowed to enter Korea without visa issuance and for other requirements, please visit the following websites to confirm.
*Korea VISA Portal: (Korean, English, Chinese).

Pai-Somsak Boonkam
CEO & Founder
Local Alike
Session 1: Connecting Communities

Adrienne Lee
Director of Development 
Planeterra Foundation
Session 3: Bridging the Gender Gap

Kyle Sandilands
Director and Cinematographer
Session 4: The Human Touch in a Digital Marketing World

Do you have any questions about PATA Annual Summit 2018?

Fill up the form and leave us a message below.