Dear PATA Malaysia Members,
On behalf of HELP University and our collaborating partners, we are pleased to invite you to join Industry Dialogue 2026, held in conjunction with World Tourism Day 2026.
With the theme “Digital Agenda & Artificial Intelligence to Redesign Tourism,” this full-day event will bring together tourism leaders, practitioners, academics, and emerging talents to explore how artificial intelligence, digital transformation, and innovation can create practical value and new opportunities for Malaysia’s tourism industry.
Event details
Date: 30 September 2026
Time: 8.30 am–4.30 pm
Venue: HELP University, Jalan Semantan, Kuala Lumpur
The programme will feature:
An opening keynote by YBrs. Encik Mohd Amirul Rizal bin Abdul Rahim, Director General of Tourism Malaysia
An executive keynote, “Redesigning Business with AI: From Digital Transformation to Real-World Impact,” by G. Saravanan, Chief Transformation Officer, Informed Solutions ASEAN and CIO, National Cancer Society
An executive keynote, “The AI Advantage: Transforming Business, Shaping the Future,” by Dr. Faizal Shebli, Managing Director, AG MGATE
An industry dialogue, “From Digital Potential to Business Impact", featuring insights from distinguished tourism-industry leaders, including Dr. Fathir Badri Alhadad, President of SAFTTA; Nigel Wong, President of MATTA; and Selinastein Mohd Rashid, President of AMSPA
Networking opportunities with tourism stakeholders, industry professionals, academics, and students
The Sayangi Malaysia Sustainable Tourism Youth Ambassador Training and HELP University Student Mocktail Challenge
This dialogue provides a timely platform for PATA Malaysia members to exchange perspectives, consider real-world applications of AI within tourism businesses, and strengthen connections across the tourism ecosystem.
We warmly encourage all PATA Malaysia Chapter members to participate and contribute to this important conversation on shaping a more innovative, competitive, and future-ready tourism industry.
Please register via the event registration link/QR code in the attached event poster. Seats are limited, so we encourage early registration (https://forms.gle/7up2UPHmgDH2wbtG6)
We look forward to welcoming you to Industry Dialogue 2026.