PATA Launches 75th Anniversary Campaign, “From Vision to Legacy”
Photo: Announcing the soft launch of the PATA 75th Anniversary Celebration are PATA CEO Noor Ahmad Hamid (fourth from left) and PATA Chair Peter Semone (sixth from left), joined by PATA Life Members (L/R): Rabendra Raj Pandey, Chairman, Everest Express International P. Ltd.; Darren Ng, Managing Director, TTG Asia Media Pte. Ltd.; Jae Pil Sho, Editor & Publisher, Travel Press-Korea; Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office; Soon-Hwa Wong, CEO, Asia Tourism Pte Ltd., Tunku Iskandar, Group President, Mitra Malaysia Sdn.Bhd.; Andrew Drysdale, Life Member, PATA; and Andrew Jones, Guardian, Sanctuary Resorts.
BANGKOK, August 26, 2025 – The Pacific Asia Travel Association (PATA) has announced the beginning of a year-long campaign to celebrate the 75th Anniversary of its founding. The announcement — featuring the screening of a short video briefly showcasing PATA’s past and revealing the 75th Anniversary logo and theme — was officially made at the PATA Knowledge Forum 2025 on August 26 at the Queen Sirikit National Convention Center, Bangkok, Thailand, in conjunction with the PATA Travel Mart 2025 (PTM 2025).
In his announcement speech, PATA CEO Noor Ahmad Hamid said, “Seventy-four years ago, our founders came together when the world longed for peace, healing, and hope. Their vision was simple yet powerful: to use travel as a bridge between cultures, as a pathway to prosperity, and as a passport to peace. That vision continues to guide us today, reminding us that the work we do is not just about tourism, but about connecting people and creating understanding across borders.”
He added, “It is in that same spirit — honoring the founders’ vision and embracing our ongoing mission — that I am delighted to officially launch the celebrations for PATA’s 75th Anniversary in 2026.”
Under the theme, “From Vision to Legacy: PATA at 75,” the Anniversary marks a significant point in time in PATA’s journey, celebrating the Association’s role in fostering responsible and sustainable tourism development across the Asia Pacific region and its future-forward commitment to actively evolve alongside the sector’s ever-changing priorities with a focus on innovation, collaboration, and adaptability.
To engage its community in the celebration, PATA has launched a special webpage under the title “Lost in Time, Found by You: Your Memories Complete the Picture.” The page features a digitised collection of historical photos selected from the Association’s archives. As many of these images remain unidentified, PATA invites members, partners, and all interested parties to share any information that could help identify the people, places, or moments captured in the photos. Visitors are also encouraged to upload their own photos, stories, and memories related to PATA through the same platform.
Beyond this interactive feature, the 75th Anniversary will be celebrated throughout the year, with special activities at the PATA booth during PTM 2025. The campaign will then take full shape with its official launch at the PATA Annual Summit 2026, taking place in May across the cities of Gyeongju and Pohang, Gyeongsangbuk-do Province, Korea (ROK).
For more photos, please visit: www.flickr.com/photos/patahq/albums/
