Today’s geopolitical climate has a profound impact on travellers and the choices they make, particularly when it comes to the Asia Pacific (APAC) region, with its continued shifts in inbound dynamics.
Political instability, economic concerns, and evolving consumer needs and preferences are all shaping how stakeholders across the tourism industry must navigate a complex and constantly changing landscape in the most effective way to best capitalise on opportunities, while at the same time mitigating known and unknown challenges.
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