VE Bulletin April 2018: Destination Marketing Trends: Regional Dispersal and Its Economic Impact (Download)
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The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.
Tourism brings many economic benefits to a destination. However, these benefits are not equally spread. In this issue of the VE bulletin, Monique Jaspers-Wijn, Global Head of Digital Media at Travelport looks at the data trends on tourist dispersal as well as the measures tourism boards are taking to ensure long-term tourism benefits.
Data are crucial as a starting point to identify over-tourism in cities and seasons, and to better understand tourist characteristics such as nationality. Only from this point, regional dispersal strategies can be developed.