Skip to Content
Pacific Asia Travel Association
About
About PATA
Executive Board & Board
PATA Life Members
Secretariat
Financial Statements & Tax Filings
PATA Board Handbook
Careers
Contact Us
Membership
Member Benefits
Our Partners
Member Listing
Enquire about Membership
For PATA Members, By PATA Members
Events
PATA Travel Mart 2025
PATA Youth Symposium 2025 @ PTM 2025
PATA Destination Marketing Forum 2025
PATA Annual Summit 2026
Webinars
Full Calendar
Future Events
Research
Catalog
PATAmPOWER
Asia Pacific Snapshot: Weekly Travel Dashboard
Programmes
Chapters
Student Chapters
Youth
Internships
Initiatives
PATA Capacity Building
PATA Gold Awards 2025
PATA Face of the Future 2025
Sustainability
News
Press Releases
Member & Chapter News
Student Chapter Updates
PATA Blog
SDGs Matter
Login Account
0
0
Member Login
Pacific Asia Travel Association
About
About PATA
Executive Board & Board
PATA Life Members
Secretariat
Financial Statements & Tax Filings
PATA Board Handbook
Careers
Contact Us
Membership
Member Benefits
Our Partners
Member Listing
Enquire about Membership
For PATA Members, By PATA Members
Events
PATA Travel Mart 2025
PATA Youth Symposium 2025 @ PTM 2025
PATA Destination Marketing Forum 2025
PATA Annual Summit 2026
Webinars
Full Calendar
Future Events
Research
Catalog
PATAmPOWER
Asia Pacific Snapshot: Weekly Travel Dashboard
Programmes
Chapters
Student Chapters
Youth
Internships
Initiatives
PATA Capacity Building
PATA Gold Awards 2025
PATA Face of the Future 2025
Sustainability
News
Press Releases
Member & Chapter News
Student Chapter Updates
PATA Blog
SDGs Matter
Login Account
0
0
Member Login
Folder: About
Back
About PATA
Executive Board & Board
PATA Life Members
Secretariat
Financial Statements & Tax Filings
PATA Board Handbook
Careers
Contact Us
Folder: Membership
Back
Member Benefits
Our Partners
Member Listing
Enquire about Membership
For PATA Members, By PATA Members
Folder: Events
Back
PATA Travel Mart 2025
PATA Youth Symposium 2025 @ PTM 2025
PATA Destination Marketing Forum 2025
PATA Annual Summit 2026
Webinars
Full Calendar
Future Events
Folder: Research
Back
Catalog
PATAmPOWER
Asia Pacific Snapshot: Weekly Travel Dashboard
Folder: Programmes
Back
Chapters
Student Chapters
Youth
Internships
Folder: Initiatives
Back
PATA Capacity Building
PATA Gold Awards 2025
PATA Face of the Future 2025
Sustainability
Folder: News
Back
Press Releases
Member & Chapter News
Student Chapter Updates
PATA Blog
SDGs Matter
Login Account
Member Login
Research VE Bulletin April 2020: Gen Z Will Drive the Family Travel Agenda
ve-apr-1.png Image 1 of 2
ve-apr-1.png
ve-apr-2.png Image 2 of 2
ve-apr-2.png
ve-apr-1.png
ve-apr-2.png

VE Bulletin April 2020: Gen Z Will Drive the Family Travel Agenda

$0.99

Complimentary to all
Sign-in for FREE download >

The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.

Add To Cart

Complimentary to all
Sign-in for FREE download >

The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.

Complimentary to all
Sign-in for FREE download >

The VE Bulletin provides expert commentary on a trending issue that is shaping the tourism landscape and is available as a free download for all travel industry professionals.

Family travel is becoming one of the most important segments of the industry, but families have yet to be put front and center in marketing and services. However, with the rise of the Generation Z and Generation Alpha, multi-generational travel will soon be the norm. This creates a significant opportunity to upgrade the full spectrum of offering from trip planning to on-the-ground experience, to cater to tech-savvy travelling families. The digital revolution will transform the entire holiday-planning process value-chain. Online travel guides, direct distribution by airlines and hotels and bespoke tour operators have all ramped up their digital channels to reach customers. Better user-interfaces and data-collection could go a long way toward catering to this large and growing customer segment.

In this issue of the PATA VE Bulletin, you will learn about the preferences and habits that define Gen Z and Gen Alpha, best practices that hotels, airlines and booking agents have undertaken to reach family travellers and what lies ahead for the travel industry in catering to the dominant travellers of the future.

You Might Also Like

VE Bulletin April 2019: Phocuswright White Paper: Asia Pacific Tourism 2019- Market Trends, Opportunities, and the Challenges Facing Tourism Organization PATA VE Bulletin April 2019-2.png
VE Bulletin April 2019: Phocuswright White Paper: Asia Pacific Tourism 2019- Market Trends, Opportunities, and the Challenges Facing Tourism Organization
$0.99
Issues and Trends (1Q & 2Q 2023): Mapping China Travel Sentiment and Expectations Issues and Trends 1Q2023 copy.png Issues and Trends 1Q2023 copy 2.png Issues and Trends 1Q2023 copy 3.png
Issues and Trends (1Q & 2Q 2023): Mapping China Travel Sentiment and Expectations
$200.00
Issues and Trends (3Q 2023): Influencer Marketing & User-generated Content Issues and Trends 3Q2023 copy.png Issues and Trends 3Q2023 copy 2.png Issues and Trends 3Q2023 copy 3.png Issues and Trends 3Q2023 copy 4.png
Issues and Trends (3Q 2023): Influencer Marketing & User-generated Content
$200.00
VE Bulletin June 2018: The Online Behavior of Travel Consumers in Asia: What Travel Professionals Need to Know 5 PATA VE Bulletin June 2018-2.png
VE Bulletin June 2018: The Online Behavior of Travel Consumers in Asia: What Travel Professionals Need to Know
$0.99
VE Bulletin October- November 2018: Short-Term Rentals: The Benefits of Finding Common Ground 9 PATA VE Bulletin October-November 2018-2.png
VE Bulletin October- November 2018: Short-Term Rentals: The Benefits of Finding Common Ground
$0.99

About the Pacific Asia Travel Association (PATA)

Established in 1951, PATA is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy.

Press Release
Contact Us

Privacy Policy | Terms & Conditions | Internet Security | Sitemap

Copyright © 2025 by Pacific Asia Travel Association. All rights reserved.