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Research Tourism in Focus (August 2025): Shifting Futures: 3 Focuses Transforming Travel
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Tourism in Focus (August 2025): Shifting Futures: 3 Focuses Transforming Travel

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This edition was produced in partnership with HBX Group, a PATA member and a leading B2B TravelTech Company.

PATA Members, get your copy here >

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This edition was produced in partnership with HBX Group, a PATA member and a leading B2B TravelTech Company.

PATA Members, get your copy here >

This edition was produced in partnership with HBX Group, a PATA member and a leading B2B TravelTech Company.

PATA Members, get your copy here >

About the Author

Leanne Sturrock is the Senior Content Manager at HBX Group, where she oversees content strategy across the Group’s key brands, including Hotelbeds and Bedsonline. As both a strategist and a writer, Leanne contributes to shaping the HBX Group voice and its role in producing thought leadership, both online and at industry events. HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.

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About the Pacific Asia Travel Association (PATA)

Established in 1951, PATA is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy.

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