About the Author
Leanne Sturrock is the Senior Content Manager at HBX Group, where she oversees content strategy across the Group’s key brands, including Hotelbeds and Bedsonline. As both a strategist and a writer, Leanne contributes to shaping the HBX Group voice and its role in producing thought leadership, both online and at industry events. HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.