Cover - PATA_Bulletin_August_2026_Page.jpg
Back Cover.jpg (Copy) (Copy)
Cover - PATA_Bulletin_August_2026_Page.jpg
Back Cover.jpg (Copy) (Copy)

Tourism in Focus (August 2026): Japan's Outbound Travel Market: A Still Lucrative Market for Today's Marketers?

$0.00

This edition was produced in partnership with JTB Tourism Research & Consulting Co., a PATA Member and a premier think tank specialising in tourism.

PATA Members, get your copy here >

This edition was produced in partnership with JTB Tourism Research & Consulting Co., a PATA Member and a premier think tank specialising in tourism.

PATA Members, get your copy here >

About the Author

Yoko Hayano is a seasoned professional with a strong background in market research, product strategy, and marketing analysis, cultivated during their tenure at an automobile manufacturer. Since 2004, she has been leveraging expertise in consumer behaviour to drive long-term trend analysis, including travel trends and scenario planning. Her analytical strengths also encompass statistical methods such as market size estimation and text mining.

From 2023 to 2025, she served as the Head of Public Relations for JTB Tourism Research & Consulting Co., Concurrently, and continuing since 2023, she has been overseeing research and studies within the organization.