Cover - PATA_Bulletin_August_2026_Page.jpg
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Cover - PATA_Bulletin_August_2026_Page.jpg
Back Cover.jpg (Copy) (Copy)

Tourism in Focus (August 2026): Japan's Outbound Travel Market: A Still Lucrative Market for Today's Marketers?

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This edition was produced in partnership with JTB Tourism Research & Consulting Co., a PATA Member and a premier think tank specialising in tourism.

PATA Members, get your copy here >

This edition was produced in partnership with JTB Tourism Research & Consulting Co., a PATA Member and a premier think tank specialising in tourism.

PATA Members, get your copy here >

About the Author

Paul Wilson is Vice President, Asia Pacific, Hospitality at Amadeus, where he leads regional strategy and works with hotel groups and partners across APAC to navigate evolving traveler expectations and the growing role of technology in travel planning. A global hospitality executive with more than 25 years’ experience, he has held senior leadership roles across Africa, Europe, Australia, and Asia, with expertise spanning strategy, operations, distribution, and large-scale transformation.