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Tourism in Focus (September 2026): How Gen Z and Gen Alpha are Reshaping the APAC Travel Economy

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This edition was produced in partnership with Euromonitor International, a PATA Preferred Partner and an independent provider of global business intelligence, market analysis, and consumer insights.

PATA Members, get your copy here >

This edition was produced in partnership with Euromonitor International, a PATA Preferred Partner and an independent provider of global business intelligence, market analysis, and consumer insights.

PATA Members, get your copy here >

About the Author

Stephen Dutton leads Euromonitor International’s global content and insights strategy for travel and tourism, overseeing research across 84 countries and 16 offices worldwide. A recognised industry thought leader, Stephen frequently advises national tourism boards, global trade associations and multinational travel operators on critical demand drivers and emerging opportunities.

Euromonitor International is a global market research and data analytics company that provides businesses with insight into consumer behaviour, industries, economies, and market trends to support strategic decision- making. Passport Travel, Euromonitor’s core platform of travel and tourism data, identifies key areas of opportunity and refines business efforts in existing and new markets.