Frank He

General manager of CSR, Fliggy

Frank He is General Manager of Corporate Social Responsibility at Fliggy and a Senior Economist. He holds a Master’s degree in Tourism Management from Fudan University, with expertise spanning cultural tourism development, project planning, investment and financing, and digital marketing. He currently leads “Travel for Good”, a rural tourism initiative jointly developed by Alibaba Philanthropy and Fliggy. Several initiatives under his leadership have been recognised by the Ministry of Culture and Tourism, the World Tourism Alliance (WTA), and Xinhua Net as exemplary cases of rural revitalisation.